Senior Vice President of Marketing
As SVP of Marketing at McFadyen Digital, Fred leads the company’s marketing strategy across brand, pipeline generation, digital programs, and thought leadership—focused on profitable growth and sharper market positioning. With 20+ years of experience spanning B2B marketing, services go-to-market, and customer experience, Fred has a track record of modernizing legacy brands, tightening Sales/Marketing collaboration, and building repeatable demand engines.
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