Real-World E-commerce Insights for Digital Growth

Explore fresh ideas, practical strategies, and expert tips tailored for manufacturers and distributors looking to simplify the complex and stay ahead.

Why did Toys “R” Us Fail at Digital?

Toypocalypse Now! In March 2018, Toys “R” Us announced that it was closing its doors after 70 years in business and today they officially ended...

Online Marketplace UI/UX: Striking Back at the Amazon Threat

Amazon is coming at you on your own turf. Find more statistics at Statista The Amazon juggernaut is disrupting industries across board with a tsunami-like

McFadyen Digital Launches Alpha Industries New Oracle Commerce Cloud Site

McFadyen Digital is proud to announce the launch of the new Alpha Industries online store on the Oracle Commerce Cloud (OCC) platform. This exciting launch

Customer Research Trends Reveal Confluence of B2B and B2C Buyer Expectations

Today’s B2B and B2C buyers are empowered consumers who expect digital discovery, sales, delivery, and service experiences that live up to their favorite consumer brands.

Holiday 2017 Ecommerce: The Season of the Smartphone

In the Holiday Season 2018, it is a given that your ecommerce customers will be interacting with your website from a smartphone or tablet than

Marketplaces and Mobile Consideration

In his book Platform Scale, Sangeet Paul Choudary introduces Platforms as an emerging business model wherein a business’s value is created by – and consumed

Mobile-First Marketing Pushed by Millennial Decision-Makers

2018 marks a significant shift for the ecommerce world as Millennials and Gen Z — two of the mobile-centric demographic groups – become the most

Mirakl Marketplace + Oracle Commerce Cloud Connector Goes Live on the OCC Marketplace

Amazon’s Marketplace is one of the company’s most important successes, providing 51% of Amazon’s total sales in 2017 and continuing a pattern of upward growth.

2018 NRF Big Show Recap: Obsessing About the Customer Experience

The 2018 NRF Big Show featured one overriding theme amongst all the talk of transformation, efficiencies, data, and metrics; an intent focus on providing the

Ecommerce Lessons from the 2017 Holiday Season

The 2017 Holiday Season has transformed the mood in US retail as holiday sales have increased 5.5% over the November-December period from $658 billion (2016)

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