In this edition of Ecommerce & Marketplaces Newsletter, we call attention to a blog by Tom Gaydos, CMO of McFadyen Digital in which he recaps the Mirakl Summit NYC event where many industry leaders and innovators gathered to explore the future of multi-vendor digital commerce. Another piece featured is where Publicis Sapient talks about how can retailers and brands prepare for the year ahead? Investing in artificial intelligence, seamless customer experiences and digital business transformation are key to maintaining a competitive advantage in the e-commerce landscape. Is MACH Architecture at an Inflection Point for Digital Experiences? Eric Feige, managing director of strategy at VShift and a CMSWire Contributor, shares his insights after attending the MACH Three Composable Conference in NYC. P4 Markets covers the return of brick-and-mortar stores and the dominance of online marketplaces in order to meet the evolving needs of consumers and achieve long-term success. Salesforce reveals their holiday shopping predictions which show a challenging season ahead for shoppers and retailers. Learn how you can drive more sales with this piece.
Mirakl Summit New York City 2024 Recap: How To Win With Marketplace & Dropship
Mirakl, the premier enterprise online marketplace and drop ship platform, has seen its summits grow and evolve, becoming a cornerstone for insights and strategies for online marketplace and drop shipping success. This year’s summit brought together industry leaders and innovators to explore the future of multi-vendor digital commerce. The summit featured a robust agenda filled with insightful sessions and panel discussions led by notable industry figures.
Amazon To Launch a Direct-From-China Marketplace
Amazon will launch a Temu, Shein, and AliExpress competitor featuring low-price items shipped directly from China. Amazon’s main quest remains Prime, but it has accepted a new side quest. On Wednesday, Amazon hosted select sellers in Shenzhen in an invite-only event to present the idea of a new marketplace model. Subsequently, a few sellers leaked the presentation materials. According to the presentation, the new marketplace will offer unbranded fashion, home goods, and daily necessities at under $20 and lighter than one pound.
Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt
Since the start of the year, shoppers have been searching for savings and waiting to make big purchases. After remaining largely resilient throughout four years of economic uncertainty, consumers are finally feeling the pinch. From sustained inflation to supply chain woes, consumers worldwide have been through a lot. Salesforce took a look at current shopping data to see how holiday shopping could shape up this year as consumers are spending more, buying less, and seeking value. Check out their 2024 holiday shopping predictions.
Waze Founder: The 4 Secret Rules To Creating A Successful Marketplace
Marketplaces inherently enhance efficiency in inefficient markets, paving the way for win-win-win scenarios, and notably, optimize the use of underutilized resources, thereby reducing waste. In this Forbes article, Uri Levine, co-founder and former chairman of Waze, presents the main rules for creating a successful marketplace, including the questions to be initially asked. Once you have found the solutions to these questions and challenges, you are likely to succeed.
8 Trends Accelerating the Future of E-Commerce in 2024
The race toward seamless, hyper-personalized shopping experiences will shift into high gear in 2024. However, significant economic headwinds will continue to drive the contraction of consumer spend across sectors into the first half of the year. Depleted consumer savings, mounting consumer debt and high interest rates are the main factors preventing consumers from loosening their purse strings. In this article, Publicis Sapient explores the top eight trends changing the e-commerce landscape, based on global consumer research and insight from our retail industry experts Sudip Mazumder and Guy Elliott.
Is MACH Architecture at an Inflection Point for Digital Experiences?
MACH architecture — Microservices-based, API-first, Cloud-native SaaS and Headless — has reached an “inflection point” because many industry verticals want to build off a model that decouples the user interface from diverse “as-as-service” digital experience modules. Eric Feige, managing director of strategy at VShift and a CMSWire Contributor, shared those insights with CMSWire after attending the MACH Three Composable Conference last week in New York City where digital customer experience professionals came to advance the movement toward composability and open, best-of-breed technology ecosystems.
The return of brick-and-mortar stores and the dominance of online marketplaces
In recent years, retail has undergone significant transformations. While many retailers have closed or had to close their physical stores in favor of online commerce, there is nonetheless a notable trend back towards the brick-and-mortar channel. At the same time, large marketplaces like Amazon or Zalando continue to dominate online commerce. For the future of retail, it will be crucial to integrate these two worlds effectively. Companies that can adeptly utilize both brick-and-mortar and online channels will be able to meet the evolving needs of consumers and achieve long-term success.