Marketplaces—The Fastest-growing B2B Digital Sales Channel

B2B marketplaces are red hot and getting hotter. Although marketplaces have been in existence for more than 20 years, the commercial and vertical marketplace platforms that bring together groups of buyers and sellers in a digital sales channel have played only a minor role in ecommerce—until now. As the global COVID-19 pandemic marches into its third year and continues to produce major supply chain hiccups for many manufacturers, distributors, and others, more organizations are latching on to marketplaces to buy and sell goods and services.

Spotlight: US Online Fashion Resale

Online platforms have helped fuel the rapid growth of the secondhand apparel market. Forecast is that resale market sales will surpass $30 billion in 2025. This growth has been fueled by multiple factors ranging from a rising interest in sustainability all the way to pandemic-induced supply chain disruptions. This report will explore these factors, including opportunities and challenges for fashion brands and retailers.

B2B Marketplaces → Financial Operating System

B2B marketplaces, notably fast-moving consumer goods (FMCG) marketplaces, are gaining steam in the Global South, which includes Latin America, Africa, Asia and ¾ of the world population. Informal commerce is central to these economies, driven by small mom and pop shops and kiosks across major cities and even rural areas. There are 6M of such retailers in India, 7M in China, 2M in Brazil, and 2M in Pakistan, and they carry everything from toiletries to medicine to electronics.

4 Ways Marketplaces Are Paving the Way For Brands of Tomorrow

Ecommerce has become the most preferred method of shopping—with over 2.14 billion people across the globe opting for this method of buying. With so many marketplaces available, brands now have the opportunity to gain a wider reach in new markets and attract shoppers in different regions. These platforms can help you build trust and operate around the clock to meet customer expectations.

How Content Creator Marketplaces can Succeed in Serving Buyers and Sellers

For the last 25 years, online marketplaces such as Etsy, Mercado Libre and Rakuten have been the go-to sources for consumers buying physical goods from creators. But in recent years, particularly during the pandemic, the rapidly growing “creator economy” has opened the door to online shopping hubs that are solely dedicated to digital content. The content creators have become an important part of the gig economy.

Amazon’s Banned China Sellers Turn to Walmart’s Marketplace

Ever since Amazon.com Inc. began kicking tens of thousands of Chinese merchants off its platform last April for faking customer reviews, the purged sellers have searched for new ways to reach the millions of bargain-hunting American consumers. That’s tough for companies with no brand identity or marketing budgets in the U.S. So for many, the best Plan B has been setting up shop on the e-commerce arm of Walmart Inc., which boasts the sort of logistical support and online traffic closest to Amazon’s.