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Ecommerce & Marketplaces Newsletter – June 7 , 2024

This edition of the Ecommerce and Marketplaces newsletter spotlights a blog from Tom Gaydos, CMO of McFadyen Digital, where he provides a summary of a featured session with Tom McFadyen at B2B Online Chicago. The decision to re-platform your ecommerce business is always a challenging one. This session summary digs into this topic to best help you and point you in the right direction. In a recent Digital Commerce 360 article, veteran ecommerce operations leader Dale Edman covers knowing the ‘Why’ of a re-platforming project to align everyone in the company. TechCrunch touches on the Ticketmaster Marketplace…Too powerful? The United States Department of Justice and 30 state attorneys general filed a lawsuit against Live Nation Entertainment, the parent company of Ticketmaster, for alleged monopolistic practices.

Notable news from the past week

Mastering Channel Strategies: Optimizing B2B E-Commerce, Marketplace, Dropship, DTC, And More

In a featured session at B2B Online Chicago, Tom McFadyen, CEO of McFadyen Digital emphasized the importance of organizations who transact B2B ecommerce having a well-rounded channel strategy that focuses on multiple paths to monetization and profit. Key strategies discussed included leveraging e-commerce platforms, marketplaces, drop shipping, direct-to-consumer (DTC) models, and other emerging channels. The B2B Ecommerce space is more competitive and demanding than ever, but with the right blend of channels and collaboration, each ecommerce ecosystem can be built to thrive and continually evolve.

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Wayfair Goes from URL to IRL with First-Ever Store

Wayfair opened the doors to its first-ever brick-and-mortar store yesterday in the Chicago suburb of Wilmette, IL. Described by the company as “a one-stop shopping destination for all things home”, the vibrant purple-and-white exterior ushers shoppers into an emporium of 80,000 products spread across 19 different departments, “including furniture, home decor, housewares, appliances and home improvement products, for any style, space or budget.” Omnichannel shopping options, electronic shelf tags, and endless aisle displays help to bridge the online to offline furniture shopping experience.

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Replacing your ecommerce platform? First, figure out ‘the Why’!

The decision to re-platform your ecommerce business is always a challenging one. In this Digital Commerce 360 article, veteran ecommerce operations leader Dale Edman covers knowing the ‘Why’ of a re-platforming project to align everyone in the company. As technology author Rick Watson once said, “No one ever got fired for not re-platforming, but plenty of people have been fired for botched re-platforms. Starting with the Why, getting clear about your requirements, resisting the urge to over-/under-engineer, and selecting the right technology platform are crucial to having a successful re-platform project.

Advanced Spirits Launches Barrel Hub, the First E-Commerce Platform for the Wholesale Bulk Whiskey Market

A b2b marketplace for whiskey buyers and sellers is now open for business with the launch of Barrel Hub. Barrel Hub’s functionality mirrors that of other popular e-commerce platforms. Registered users can search the available inventory through familiar filter and sort features. The platform serves as the marketplace, clearing house, and back-office support for all transactions. Beyond efficiency, transparency, and transactional safety, Barrel Hub has a long-term goal to de-commoditize the wholesale bulk whiskey market.

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The Home Depot and Instacart Announce Nationwide Partnership to Offer Same-Day Delivery

Home Depot announced the expansion of an existing pilot program, advancing to a nationwide partnership with Instacart. As a result, it will offer same-day delivery in as little as an hour from nearly 2,000 store locations. Customers can now order a wide range of home improvement items on Instacart’s platform – from garden essentials and building supplies to light fixtures– and have them rapidly delivered directly to their doorstep.

TechCrunch

Ticketmaster antitrust lawsuit could give new hope to ticketing startups

Ticketmaster Marketplace…Too powerful? The United States Department of Justice and 30 state attorneys general filed a lawsuit against Live Nation Entertainment, the parent company of Ticketmaster, for alleged monopolistic practices. “Live Nation suffocates its competition using a variety of tactics, from acquisitions of smaller regional promoters and venues, to threats and retaliation to agreements with rivals,” said U.S. Attorney General Merrick Garland in a press conference on Thursday. If a breakup were to occur, it could also pave the way for other ticketing startups to gain traction in an industry where they now face an uphill battle when going against Ticketmaster.

To subscribe to the Ecommerce & Marketplaces Newsletter, please complete the subscription form on this page (either to the right or below this article, depending on device). If you have any suggested content for this newsletter or would like to discuss evolving your organization’s digital commerce, please write to us at info@mcfadyen.com.

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