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Ecommerce & Marketplaces Newsletter – Oct 13th, 2023

In this edition, Retail customer experience reports that online marketplace holiday shopping may hit $253B worldwide. It comes from ShipStation’s consumer and merchant study conducted by Auctane and Retail Economics. Based on insights from over 8,000 consumers and 2,000 merchants worldwide, the report suggests that one in every two online orders made over the holiday season will likely happen on an online marketplace. North America is expected to account for most of this spending. Mastering marketplace SEO is crucial for the success of an online seller. Linchpin SEO has a fantastic guide to optimize listings on an online marketplace. This comprehensive guide provides an in-depth understanding of Marketplace SEO, its importance, and how it differs from traditional SEO. It’s a must-read for all the marketplace operators out there. Efficient, streamlined warehouses are at the heart of successful digital commerce businesses. Warehouse optimization involves improving warehouse operations using strategic planning, innovative practices, and technology to boost efficiency, reduce costs, and enhance overall business profitability. Linnworks lists out the top 15 warehouse optimization tools. The return on investment (ROI) from implementing a warehouse management system can be consequential. It can lead to cost savings from increased efficiency, reduced errors, and better space utilization. While APIs power most of our applications, in the last few years, they have been used to generate substantial revenues. But simply exposing your APIs doesn’t guarantee revenues. One needs to build a sustainable API monetization strategy. Product Marketing Alliance blog looks at building a winning API monetization strategy. API monetization requires a forward-thinking and proactive approach and is a journey of adaptation and improvement. Read this and other great stories in this week’s edition.

Notable news from the past week

Online Marketplace Holiday Shopping May Hit $253B Worldwide

Holiday purchases via online marketplaces could hit $253 billion world wide and consumers are planning shop earlier this holiday season. Those are top findings from ShipStation’s consumer and merchant study conducted by Auctane and Retail Economics. The “Holiday Shopping Trends Report 2023: Building a Risk-Resistant Ecommerce Strategy” offers insight from over 8,000 consumers and 2,000 merchants worldwide regarding online shopping this holiday season, according to a press release. The report found that around one in every two online orders made over the holidays is expected to be through an online marketplace, with North America expected to account for the majority of this spend ($183 billion). “Our research reaffirms that consumers’ expectations for the brands they shop with rise and evolve during the holiday season,” Al Ko, CEO of Auctane, parent brand of ShipStation, said in the release.

Marketplace SEO: A Guide To Optimize Listings

In the age of e-commerce, Marketplace SEO (Search Engine Optimization) has become a vital tool for businesses aiming to stand out in an ocean of online products. Marketplace SEO involves optimizing product listings on various e-commerce platforms to achieve higher visibility and rank higher in search results. This digital marketing strategy improves product discoverability and drives more traffic and conversions. Like traditional SEO, which aims to optimize websites to rank higher on search engines like Google, Marketplace SEO tailors product listings to the algorithms of specific e-commerce platforms such as Amazon, eBay, Etsy, Alibaba, and Walmart. By understanding and utilizing Marketplace SEO, sellers can significantly enhance their chances of reaching potential customers who are ready and willing to purchase.

Top 15 Warehouse Optimization Software Tools (2023)

In an age where digital transformation drives success, no stone of inefficiency can remain unturned. From customer service to backend operations, every aspect of your business must be optimized to meet the expectations of today’s tech-savvy consumer – and your warehouse operations are no exception. Efficient, streamlined warehouses are at the heart of successful businesses, particularly in the eCommerce world. The warehouse isn’t simply a storage space for your products; it’s a hub where several critical business processes intersect. Whether fulfilling orders promptly, managing inventory efficiently or optimizing the storage layout, your warehouse’s effectiveness directly impacts your bottom line. That’s why the concept of warehouse optimization has gained significant importance in recent years. But what exactly does warehouse optimization entail, and why should it matter to you?

How To Build a Winning API Monetization Strategy

We all know that APIs power our applications. As API products have transformed into powerful tools for enhancing software, organizations have begun turning to their current API products to generate substantial revenue. But simply putting your APIs out there isn’t enough to guarantee revenue. Building a sustainable API monetization strategy takes work. You’ll need a deep understanding of how your target customers actually perceive and value your API offerings. In this article, we’ll walk through the essential steps for building a winning API monetization plan. Here’s a taste of what we’ll cover.

Why Marketplaces Are the Right Fit to Boost the Circular Economy

In this latest in our series on marketplaces, we’re looking at the catalyst that marketplaces have been in the circular economy up until now. In this blog we’ll also look at their recent embrace by mainstream consumer brands, as they use the marketplace model to generate additional revenues and increase their sustainability footprint. Let’s start with some large numbers and a little context. Consumers around the world are beginning to realize that the linear model of take-make-waste (that most businesses are built on) simply isn’t sustainable. Take fashion. It’s one of the biggest offenders, whether because of overproduction, excessive consumption, work ethics and more. According to World Clean Up Day, the fashion industry produces 92 million tons of waste yearly, including unsold clothing and leftover materials.

Exploring The Top Use Cases of AI in Retail

Picture a retail world where every customer receives a shopping experience tailored just for them, brick-and-mortar stores operate with unmatched efficiency, and businesses anticipate needs before customers even express them. This is the landscape being reshaped by Artificial Intelligence (AI) in retail. With its adoption projected to exceed a staggering $127.09 billion by 2033, AI is on an impressive trajectory, poised to witness a 28% growth between 2023 and 2033. This surge in AI’s influence is reshaping these industries by addressing a spectrum of challenges and offering innovative solutions. From improving customer experience to optimizing supply chain operations, AI applications are making their mark on the retail sector in a big way. And with new advancements and innovations emerging all the time, the potential for AI in retail is set to grow even further in the coming years.

Amazon Marketplace Tech Landscape

Hundreds of software companies help businesses sell on Amazon with inventory management, product research, pricing, fulfillment, advertising, accounting, taxes, and more. The landscape map covers the SaaS players providing services to Amazon sellers. While Amazon’s own Seller Central acts as a starting place, sellers and brands typically use other tools to augment or replace Seller Central’s functionality.


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