More Specialty Retailers are Launching Their Own Marketplaces

Specialty retailers are the latest group to jump on the online marketplace train. Arts and crafts retailer Michaels recently announced the launch of its online marketplace, which would give shoppers access to 750,000 curated new products from third-party sellers. Paperless Post, which built a business around sending online invitations for over a decade, unveiled an online marketplace for event-related products in July. In January, David’s Bridal unveiled Pearl a planning platform and vendor marketplace that could help brides find venues, photographers and caterers, among other services.

How Brands are Marking International Women’s Day 2023

The theme of this year’s International Women’s Day (IWD), which takes place today (8 March), is ‘Embrace Equity’. The campaign calls upon businesses and individuals to think beyond equal opportunities and understand that people come from varying circumstances, meaning they need different resources and opportunities to reach equal outcomes. There’s no doubt some progress has been made in the representation of women and their opportunities in the workplace over the last decade, but significant barriers and inequalities remain.

Walmart Chips Away at Amazon’s Lead With Wealthy Online Shoppers

Walmart Inc.’s online subscription service, Walmart+, is growing — and narrowing the gap with Amazon.com Inc. in a key demographic: affluent shoppers. Walmart+ launched in 2020 as the grocery chain’s answer to Amazon Prime. Today, it resonates with higher-income households eager to fend off inflation. At $98 a year, Walmart+ costs $41 less than Prime and offers many of the same perks, including shipping discounts and video streaming. Walmart’s subscription service also has benefits Amazon can’t match, like discounted fuel at gas stations around the US.

How Effective Product Catalog Management Helps Successful Product Promotion and Campaigns

Imagine you go to a local departmental store and find it disorganized and cluttered with items out of place, no systematic aisles, and instead of products neatly stacked on designated shelves you see them randomly placed next to each other. Moreover, many price or product description tags are missing and inaccurate. Would such a confusing and uninformative shopping experience make you return to that store again? The answer is an obvious ’No’.

Growing Your Business With A B2B Marketplace

E-commerce was the winning formula during the pandemic, offering the convenience of self-serve and shipping everything from books and groceries to beauty products and wine. Most online stores or marketplaces, though, are simply a digital channel in front of an existing linear (“sell to”) business model. Its undoubted popularity with the born-digital generation and changes in automation, cost efficiency and SG&A reduction mean it is now rapidly being applied to B2B.

Marketplace SEO: What It Is, Examples and Tips

To be upfront: there aren’t any Marketplace SEO guides that are available on the web that I would consider to be high quality, relevant or useful. And I figure that I’m well-placed to tackle the topic. This is based on my experience being engaged for SEO consulting (will provide proof of credentials) with successful online marketplaces over the years. My goal within this guide is to provide an outline of the top 5 tips that SEO Managers for Marketplaces should keep in mind to achieve long-term success with SEO. The guide also seeks to answer the question ‘What is Marketplace SEO?’, alongside examples.

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