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Ecommerce & Marketplaces Newsletter – Feb 25th, 2022

We kick off this week’s edition with an exciting upcoming webinar jointly presented by Digital Commerce 360, McFadyen Digital, and ChemDirect. This session delves into creating a marketplace performance management strategy that measures the right KPIs, performs regular analysis, and makes meaningful adjustments to attain scale and make profits. Some of the key aspects covered are selecting the right key metrics to measure for your marketplace use case, quantifying those metrics using dashboards and reports, and much more. Retail Touchpoints article explains why marketplaces are an irreplaceable part of any digital commerce strategy. The bottom line is that good retailers know where the customers are, which could be just about anywhere — the brand website, social media, neighborhood mall, and, yes, marketplaces. Mayple has an extensive guide that talks about the best practices on how to sell products on the web in 2022. It’s a substantial read and covers a whole gamut of topics like online marketplaces, why sell your product online, eCommerce (DTC) vs. Selling on a Marketplace, etc. Adobe has sent out a warning about a second critical security hole in Adobe Commerce, Magento. It’s tracked as ​​CVE-2022-24087 and – like the earlier vuln, CVE-2022-24086 – impacts both Magento Open Source and Adobe Commerce. The update from “The Register” has more details. Clockwise Software tells us about E-Commerce Marketplace development trends in 2022. Some of the trends described in this article are also worth your attention. Consider them ideas on how to outplay your marketplace competitors by offering a more differentiated and better experience. User experience design is a vast, multidisciplinary and fascinating field and is continually evolving. Career Foundry shares a 2022 updated guide of UX design that touches upon some of the critical areas like the UX design disciplines: The Quadrant Model, what does a UX designer does by way of processes, tasks, and tools, and the overall value of UX design for digital commerce. Read this and more in this week’s edition.

Notable news from the past week

Webinar: How To Create A Winning Marketplace Performance Management Strategy

While the marketplace model will be a cornerstone of the platform economy, success is far from guaranteed. Successful marketplaces, especially those who reach true scale, do so by having a comprehensive performance management strategy. So, join marketplace gurus from Digital Commerce 360, McFadyen Digital, and ChemDirect to discuss how to create a marketplace performance management strategy that measures the right KPIs, performs regular analysis, and makes meaningful adjustments that enable growth and scale via an easy-to-understand set of dashboards and reports.

Why Marketplaces Need to be Part of any Ecommerce Strategy

Whether a store owner is preparing to launch a new ecommerce website or has been selling online for years and has an established brand, online marketplaces should always be part of the strategy. Reaching more shoppers and increasing revenue are huge rewards, and marketplaces make it relatively easy to get started. Retailers can launch quickly, attract new customers and take advantage of these built-in audiences to grow their brands and scale their businesses.

Online Marketplaces: The Best Guide on How to Sell Your Product On The Web in 2022

Online marketplaces are some of the best digital marketing channels known to man. Since the rise of giants like Amazon, eBay, and Alibaba, brands have rushed to thrive, compete, or be beat on these online storefronts. If you’re an eCommerce manager or online store owner or even a junior marketer you need to get some online marketplace skills in your toolbelt. It’s essential. Lets do a quick breakdown of some of the top marketplaces, strategies for success, and the tool you need to blast off.

Adobe Warns of Second Critical Security Hole in Adobe Commerce, Magento

Adobe has put out a warning about another critical security bug affecting its Magento/Adobe Commerce product – and IT pros need to install a second patch after an initial update earlier this week failed to fully plug the first one. You need to apply both patches, in order. The new vuln has also been assigned a severity rating of the 9.8 on the CVSS scale – the same as its predecessor, for which Adobe issued an out-of-bounds patch earlier in the week. It’s tracked as ​​CVE-2022-24087 and – like the earlier vuln, CVE-2022-24086 – impacts both Magento Open Source and Adobe Commerce.

E-Commerce Marketplace Development Trends in 2022

In the time when electric cars are being sent into open space and human-like robots are becoming official residents of countries, marketplace trends are changing in the blink of an eye. New e-commerce development technologies are evolving so quickly that it is hard even to imagine how the industry will look in a decade. However, we can make confident predictions for the coming year. E-commerce, and particularly marketplaces, is one of the most rapidly changing industries. It quickly adopts the latest technologies and is one of the trendsetters for other industries as well. How will marketplaces change in 2022? There are some surprises in for you!

UX Design – [Fully Updated Guide For 2022]

User experience design is a vast, multidisciplinary and fascinating field. It shapes the products and services we use on a daily basis, and can make or break the success of a business or brand. A career in UX design is fast-paced and challenging, requiring a highly diverse skillset. If you want to break into this field, there’s plenty to learn! In this guide, we’ll provide the ultimate introduction to UX design and tell you everything you need to know about getting started in this exciting industry.

Ten Walmart New Selling Strategies That Can Help Drive More Sales

The eCommerce market is completely saturated, and we are all aware of it. It is expensive and time-consuming to have your own eCommerce designed and launched. This is exactly where “marketplace” comes in. A marketplace makes the entire process simpler and enables you to emphasize the core part of your business – sales. Talking about such marketplaces, Walmart has a well-known name. Before you dive into it, it is important to know about the right Walmart selling strategies that can help in determining how your product listing(s) will have an impact in the marketplace.

To subscribe to the Ecommerce & Marketplaces Newsletter, please complete the subscription form on this page (either to the right or below this article, depending on device). If you have any suggested content for this newsletter or would like to discuss evolving your organization’s digital commerce, please write to us at info@mcfadyen.com.


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