With online marketplaces now accounting for over 50% of global ecommerce purchases, the power of the marketplace model has become apparent. Platforming your business with a marketplace is a powerful way to evolve beyond traditional ecommerce, creating a scalable and...
Tom McFadyen’s second book covers the what, who, and how of platforming a business with the marketplace model VIENNA, VA. — January 26, 2021 — As online marketplaces continue to grow, business executives are seeking guidance on how to succeed in...
Leading global digital commerce agency joins forces with top micro-services-based commerce platform. VIENNA, VA. JANUARY 14, 2021 - McFadyen Digital, a global strategic commerce agency that builds award-winning ecommerce and marketplace experiences for retail and B2B brands, and commercetools, a leader in...