McFadyen Digital and Commerce Launch “SmartLaunch” Accelerator for BigCommerce B2B Edition

SmartLaunch delivers pre-configured B2B capabilities for faster onboarding, unified data, and scalable commerce experiences 

VIENNA, VA — September 25, 2025 — McFadyen Digital, a leading ecommerce, marketplace strategy and implementation systems integrator- has partnered with Commerce (Nasdaq: CMRC), the parent company of BigCommerce and an open, intelligent ecosystem of technology solutions that empower businesses to unlock data potential and deliver seamless, personalized experiences at scale, to release SmartLaunch by McFadyen Digital, a powerful new accelerator built specifically for BigCommerce B2B Edition. 

SmartLaunch is purpose-built to help distributors, wholesalers, and manufacturers accelerate their digital transformation with a ready-to-launch solution that reduces complexity, cuts integration costs, and delivers a fast, scalable path to B2B ecommerce success. 

Leveraging the advanced capabilities of BigCommerce’s B2B Edition, SmartLaunch includes robust, enterprise-grade features out of the box: 

• Multi-Seller Cart Handling & Order Splitting 
• Contract Switching at Company and User Levels 
• Tier-Based Pricing Models 
• Advanced B2B User Roles and Permissions 
• Reorder and Quick Order Workflows 

These capabilities address the core operational requirements of modern B2B organizations, allowing for streamlined implementation and better long-term performance. In addition, SmartLaunch allows for many B2B Edition features to be extended to address new business requirements not available in the standard implementation.   

“Commerce is committed to empowering B2B brands with flexible, scalable, and open commerce solutions,” said Travis Hess, CEO of Commerce. “SmartLaunch by McFadyen Digital accelerates that mission by giving manufacturers and distributors a faster path to launch with the enterprise capabilities they need to grow and adapt in a complex digital landscape.” 

“This accelerator embodies McFadyen Digital’s mission to help enterprises activate new business models and B2B commerce across digital channels,” said Tom McFadyen, Founder and CEO, McFadyen Digital. “By combining BigCommerce’s robust B2B functionality with our middleware-driven architecture, we’re helping brands and distributors launch faster, lower total cost of ownership, and future-proof their digital commerce investments.” 

SmartLaunch provides significant value across four key business drivers: 

• Faster Onboarding – Pre-configured components and workflows reduce time to market 
• Unified Data Control – Simplified product, pricing, and customer data governance 
• Lower Integration Costs – Minimized customization with modular, scalable architecture 
• Marketplace or Storefront Ready – Supports both traditional ecommerce and multi-vendor models 

As B2B brands evolve to meet rising digital expectations, SmartLaunch delivers a strategic, low-risk pathway to launch, grow, and scale their ecommerce operations—faster than ever before. 

SmartLaunch is available now to enterprise and mid-market B2B brands. 

To learn more, visit SmartLaunch for BigCommerce B2B Edition – McFadyen Digital 

About McFadyen Digital 

McFadyen Digital is a leading global ecommerce and marketplace strategy and implementation systems integrator. With over 35 years of experience, McFadyen enables enterprise brands to deliver scalable, composable commerce solutions. Learn more at www.mcfadyen.com or follow us on LinkedIn. 

About Commerce 

Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Melissa & Doug, Mizuno, Patagonia, Perry Ellis, Puma, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn. 

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