McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

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(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

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WEBINAR: Varsity Gems NFT Marketplace

September 15 @ 2:00 pm 3:00 pm UTC-5

Join us at the Varsity Gems NFT Marketplace Webinar

A Marketplace Best Practices Event

Our Sessions

Future of the Retail Experience

3:30pm – Panel 4

Mert Damlapinar – Director, eRetail Strategic Insights & Tech Products, L’Oreal USA
Tom McFadyen – CEO & Author, McFadyen Digital
Jonathan Yaffe – Cofounder and CEO, AnyRoad

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McFadyen Digital Team

Tom McFadyen

Tom McFadyen

CEO and Author

Author, Analyst, CEO, and true renaissance man, Tom is at the show to network, attend sessions, and to speak with our clients, partners, and other commerce professionals about the marketplace model and the platform economy. Ask him for an autographed copy of Marketplace Best Practices and he’ll be happy to oblige.

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Peter Evans

Chief Strategy Officer

Before becoming the Chief Strategy Officer at McFadyen Digital, Peter Evans was a Managing Partner at the Platform Strategy Institute, a consultancy dedicated to management strategy and application of platform business models across a wide range of sectors. Dr. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization.

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Thomas Coke

Founder at Varsity Gems

Thomas Coke is the founder of Varsity Gems and also serves as the Entrepreneur In Residence at Grand Valley State University. He is a self-described branding geek, startup veteran and attorney, and is most known as a former securities regulator who helps small business and brands leverage crowdfunding to raise capital under the federal, state and non-securities models.

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Julius Wilkerson

Middle Linebacker at Wayne State Warriors

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Quarterback at GVSU

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