McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

Loading Events

« All Events

  • This event has passed.

VTEX Connect Conference

June 7 All day

Av. Diagonal, 661, Les Corts
08028 Barcelona, Spain,

Join Us at VTEX Connect Europe

McFadyen Digital is proud to sponsor VTEX Connect Europe 2024. Throughout the year, VTEX Connect events highlight the experiences of those who lead and shape the future of digital commerce worldwide. At this event, you will engage with the leaders that are shaping the future of retail, technology, and innovation in digital commerce.

Our deep subject matter expertise in both the strategic and technical areas of digital commerce, Artificial Intelligence (AI), marketplaces, marketing, and user experiences makes McFadyen Digital your ideal end-to-end digital engagement partner. Members of our team will be attending this great event to “learn, connect, explore and go beyond”.

It would be great explore potential synergies, share insights, and brainstorm innovative strategies that can propel our respective companies forward in the realm of commerce and marketplace initiatives.

Make sure to stop by our kiosk, attend our session, connect with our team and introduce yourself!


Our Sessions

Channel Strategies for Growth

In this session, we will:
• Cover innovative new digital channels that appear every year to grow sales and marketing. 
• Demonstrate the dynamics of new channels and strategies for prioritizing and leveraging each.
• Help you understand the fundamentals of B2C vs. B2B vs. B2B2C ecommerce, selling on a marketplace, operating a marketplace (as a manufacturer, distributor, or retailer), dropship, influencer sales, punch-out, EDI, live streaming, retail media, circular platforms, eProcurement, and other channels.
• Discuss the pros and cons of each channel and considerations like the flow of data, payment, goods and their impact on relationships with customers and channel partners.

Tom McFadyen, CEO & Author, McFadyen Digital

Introducing “Marketplace Monetization”

Marketplace Monetization Book

Marketplace Monetization Book Launching!

We’re excited to announce that “Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator”, a new 258-page book focusing on ways to optimize the profit of any retail or B2B commerce ecosystem, will launch at the National retail Federation Big Show on January 14th.

Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling “Marketplace Best Practices”, and a team of experts including Peter C. Evans, PhD, Jeff Mikos, and Thomas Gaydos, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.

Join us at booth #907 (Level 1, front and center) at the NRF Big Show 2024 Sunday and Monday from 4-5pm for a book signing featuring free copies of the Marketplace Monetization book, fresh-popped popcorn, and a meet and greet with the authors.

Kindle Edition is available for pre-order, with the print edition going live Sunday, January 14th.

Sponsored Social Event

Par-tee with us during the NRF Big Show

Join us for an evening of golf, cocktails, and friendly competition at T-Squared Social during NRF!

📅 Date: January 15th
🕒 Time: 7:00-9:00 PM
📍 Location: 7 E 42nd Street, New York, New York 10017

Whether you’re a seasoned golfer or looking to connect with peers over great food and drinks, this is an event you don’t want to miss!

Fun Fact: The all-new T-Squared Social is brought to you by Tiger Woods and Justin Timberlake. Spanning an impressive 22,000 square feet, this massive sports bar offers an array of attractions, including craft cocktails, upscale pub cuisine, indoor golf, and more.

Space is limited. Please RSVP by completing the form on the landing page.

T-Squared Social NRF 2024 Par-Tee Executive Event

Meet Our Team at the VTEX

Tom McFadyen

Author and CEO

Adam Thibodeaux

SVP of Sales

David Detjen

Sales Director

Alex Pesjak

VP of Europe

Event Location

Upcoming Events

Contact to Listing Owner

Captcha Code