McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

Loading Events

« All Events

  • This event has passed.

Shoptalk 2024

March 17 March 20 UTC-5

Booth #1422

3950 Las Vegas Blvd
Las Vegas, NV 89119

Join us at Shoptalk 2024

As a proud sponsor of Shoptalk 2024, McFayden Digital would like to invite you to join us at this ultimate gathering of retail’s top 10K+ executives.

Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit?

Online marketplaces have become an indispensable component of the global retail landscape. By 2024, the global online marketplace segment is expected to surpass $7 trillion, demonstrating its influence on consumer behavior and retail dynamics. In today’s fiercely competitive environment, marketplaces must innovate or risk falling into obsolescence. 

Be sure to stop by booth #1422 and introduce yourself! We would love to discuss how online marketplaces have become an indispensable component of the global retail landscape.


Our Sessions

The Ecommerce Playoffs: Owned Inventory vs. Dropship vs. Marketplace

When should you leverage the dropshipping or marketplace business model to find retail success? In this showdown, panelists will explore ecommerce case studies and debate the best-suited business models for each scenario. While marketplaces can power your team to go the whole nine yards in terms of scalability and profitability, every business has unique considerations and requirements.

You’ll leave the Sunday session with a playbook on: 
– The differences between owned inventory, dropshipping, and marketplaces. 
– The marketplace maturity model and the evolution process. 
– Practical strategies for scaling and optimizing your businesses. 
– Considerations for selecting which models to use. 

Neel Grover, CEO, Shop Premium Outlets
Niklas Halusa, Co-Founder and CEO, Nautical Commerce
Tom McFadyen, CEO & Author, McFadyen Digital

Sunday, January 14th @ 3:15-3:45pm EST 

Expo Level 1, Expo Stage 1
With Nautical Commerce

Retail Marketplace Monetization: How Marketplace 2.0 Maximizes Profits

Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? This session will describe popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. We’ll also discuss how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. You’ll leave with an understanding of the business and financial implications of operating marketplaces. Stop by booth #907 post-session for a free signed copy of our new Marketplace Monetization book, already the #1 new release in Amazon’s Commerce category.

What you will learn in our Monday session: 
– The limitations of relying solely on commission-based models for revenue generation. 
– An overview of emerging monetization tactics like subscriptions and embedded financial services, exemplified by real-world case studies. 
– How retail media serves as a lucrative revenue channel, backed by insights from companies like Walmart and Instacart. 
– Strategies to harness cross-border opportunities, including regulatory hurdles and market entry tactics. 
– Actionable insights on integrating these varied revenue streams cohesively into your marketplace for maximum profitability. 

Tom McFadyen, CEO & Author, McFadyen Digital

Monday, Jan 15th @ 3:15 pm – 3:45pm EST
Level 1, Expo Stage 1

Marketplace Monetization

Introducing “Marketplace Monetization” 

We’re excited to announce, “Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator”, a new 258-page book focusing on ways to optimize the profit of any retail or B2B commerce ecosystem. Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling “Marketplace Best Practices”, and a team of experts including Peter C. Evans, PhD, Jeff Mikos, and Thomas Gaydos, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.

Introducing “Marketplace Monetization”

Marketplace Monetization Book

Sponsored Social Event with Mirakl and Avalara

Exclusive Happy Hour Celebration to kick off Shoptalk 2024!

📅 Date: March 17th
🕒 Time: 8:00-10:00 PM
📍 Location: Skyfall Lounge 3940 Mandalay Bay Rd Delano, Las Vegas, NV 89119

Space is limited. Please RSVP soon!


Meet Our Team at Shoptalk 2024

Adam Thibodeaux

Sales Director

Wesley Hodges

Sales Development Representative

Elliot Thibodeaux

Sales Development Representative

Jeremy Blanford

Sales Director

Wesley Chiang

Sales Director

Devon Hillard

Principal Architect

Kiran Raghunathan

Chief Technology Officer

Event Location

Upcoming Events

Contact to Listing Owner

Captcha Code