McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

Loading Events

« All Events

  • This event has passed.

SHIFT 2023

September 18, 2023 September 20, 2023 UTC-5

650 15th Street
Denver, Colorado 80202 United States

Join us at SHIFT 2023


McFadyen Digital is proud to be a Gold Sponsor of SHIFT 2023. This event brings together the top minds in wholesale distribution strategy and execution to share best-in-class insights, experience and lessons learned in transitioning traditional field sales models to more powerful hybrid roles.

We’re excited to discuss what’s new in the industry and the best strategies to leverage your business in the marketplace journey. Come to the Tech Track on Tuesday afternoon to hear our expert panelists discuss Marketplace Technology Considerations for Distribution.

In this session, you will learn about:

  • The benefits of marketplace-based platform commerce vs. traditional ecommerce

  • Technology considerations when launching an online marketplace

  • The landscape of technology providers enabling multi-vendor commerce

  • Real-world examples of marketplace success while overcoming challenges

  • Actionable strategies for planning your own marketplace

Additionally, check out our breakout session at 11:50-11:55 on Tuesday, September 19 on The Transformative Nature of Marketplaces and How They Impact Distributors: The use of marketplaces has broadened and there are many B2B scenarios that change the ways manufacturers work with distributors. In this brief talk we will highlight some of these scenarios, such as “’Man’ in the Middle”, and how they impact distributors.

Make sure to visit us at booth/table #12 and introduce yourself. We would love to connect!


Our Sessions

Marketplace Technology Considerations for Distribution

Tom McFadyen, CEO & Author, McFadyen Digital

Tuesday, Sep. 19

Read More

McFadyen Digital Team at SHIFT 2023

Adam Thibodeaux

SVP of Sales

Connect on LinkedIn

Tom McFadyen

Author and CEO

Connect on LinkedIn

Event Location

Upcoming Events

Contact to Listing Owner

Captcha Code