McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

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(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

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NRF Nexus

July 15 July 17 UTC-5

100 Terranea Way,
Rancho Palos Verdes, California 90275 United States

Join Us at NRF Nexus

McFadyen Digital is proud to sponsor the NRF Nexus 2024 event. In today’s rapidly evolving landscape, aligning marketing, tech and digital efforts is essential. You will discover the most significant opportunities for engaging consumers both now and in the future.

Our deep subject matter expertise in both the strategic and technical areas of digital commerce, Artificial Intelligence (AI), marketplaces, marketing, and user experiences makes McFadyen Digital your ideal end-to-end digital engagement partner. Members of our team will be attending this great event to “learn, connect, explore and go beyond”.

It would be great explore potential synergies, share insights, and brainstorm innovative strategies that can propel our respective companies forward in the realm of commerce and marketplace initiatives.

Make sure to connect with our team at the event and introduce yourself!


Our Sessions

Retail Revolution: Enhancing Customer Experiences through Digital Channel Optimization

In today’s competitive retail environment optimizing digital channels is crucial for growth and customer retention. This panel will bring together retailers and retail experts to discuss the latest trends and effective strategies in digital channel optimization. We’ll talk about how retailers can enhance customer experiences by optimizing website and mobile interfaces, implement GenAI-driven personalization, and integrating CRM systems to create a cohesive digital strategy that enhances customer satisfaction and boosts the customer experience and engagement.

Presented by:
Jon Reily, President of McFadyen Digital

Introducing “Marketplace Monetization”

Marketplace Monetization Book

Marketplace Monetization Book Launching!

We’re excited to announce that “Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator”, a new 258-page book focusing on ways to optimize the profit of any retail or B2B commerce ecosystem, will launch at the National retail Federation Big Show on January 14th.

Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling “Marketplace Best Practices”, and a team of experts including Peter C. Evans, PhD, Jeff Mikos, and Thomas Gaydos, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.

Join us at booth #907 (Level 1, front and center) at the NRF Big Show 2024 Sunday and Monday from 4-5pm for a book signing featuring free copies of the Marketplace Monetization book, fresh-popped popcorn, and a meet and greet with the authors.

Kindle Edition is available for pre-order, with the print edition going live Sunday, January 14th.

Sponsored Social Event

Par-tee with us during the NRF Big Show

Join us for an evening of golf, cocktails, and friendly competition at T-Squared Social during NRF!

📅 Date: January 15th
🕒 Time: 7:00-9:00 PM
📍 Location: 7 E 42nd Street, New York, New York 10017

Whether you’re a seasoned golfer or looking to connect with peers over great food and drinks, this is an event you don’t want to miss!

Fun Fact: The all-new T-Squared Social is brought to you by Tiger Woods and Justin Timberlake. Spanning an impressive 22,000 square feet, this massive sports bar offers an array of attractions, including craft cocktails, upscale pub cuisine, indoor golf, and more.

Space is limited. Please RSVP by completing the form on the landing page.

T-Squared Social NRF 2024 Par-Tee Executive Event

Meet with Our Team at the NRF Nexus Conference:

Jon Reily


Tom McFadyen

CEO & Author

Adam Thibodeaux

SVP of Sales

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