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NRF Big Show 2024: Retail’s Big Show

January 14 January 16 UTC-5

Booth #907

429 11th Ave
New York, New York United States

Join us at NRF’24: Retail’s Big Show

Booth #907

McFadyen Digital is proud to be a bronze sponsor of the 2024 NRF Big Show, our 12th consecutive year exhibiting and participating in the retail industry’s premier event.

As online marketplaces have become an indispensable component of the global retail landscape, McFadyen Digital has catered increasingly to our client’s multi-vendor ecommerce needs, a speciality where not many system integrators nor strategy firms possess legitimate domain expertise. With the global online marketplace segment expected to surpass $7 trillion by the end of 2024, we think we chose wisely and would be honored to help your organization develop and execute a scalable online marketplace strategy where every possible aspect is monetized.

Several of McFadyen’s clients will be in attendance at the Big Show and will be participating in a number of sessions in addition to our own pair of sessions focusing on multi-vendor commerce models, and then on monetizing such a business. We’re also exhibiting in a 20′ x 20′ space front and center on Level 1 at booth #907.

We’re also excited to be debuting our latest book, Marketplace Monetization: How Multi-Vendor Ecommerce Site Operators Can Make Money, and will be holding two book signings, Sun and Mon afternoons at 4pm, with complimentary copies available.

So be sure to stop by booth #907 and introduce yourself or attend our sessions noted below! 


Our Sessions

The Ecommerce Playoffs: Owned Inventory vs. Dropship vs. Marketplace

When should you leverage the dropshipping or marketplace business model to find retail success? In this showdown, panelists will explore ecommerce case studies and debate the best-suited business models for each scenario. While marketplaces can power your team to go the whole nine yards in terms of scalability and profitability, every business has unique considerations and requirements.

You’ll leave the Sunday session with a playbook on: 
– The differences between owned inventory, dropshipping, and marketplaces. 
– The marketplace maturity model and the evolution process. 
– Practical strategies for scaling and optimizing your businesses. 
– Considerations for selecting which models to use. 

Neel Grover, CEO, Shop Premium Outlets
Niklas Halusa, Co-Founder and CEO, Nautical Commerce
Tom McFadyen, CEO & Author, McFadyen Digital

Sunday, January 14th @ 3:15-3:45pm EST 

Expo Level 1, Expo Stage 1
With Nautical Commerce

Retail Marketplace Monetization: How Marketplace 2.0 Maximizes Profits

Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? This session will describe popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. We’ll also discuss how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. You’ll leave with an understanding of the business and financial implications of operating marketplaces. Stop by booth #907 post-session for a free signed copy of our new Marketplace Monetization book, already the #1 new release in Amazon’s Commerce category.

What you will learn in our Monday session: 
– The limitations of relying solely on commission-based models for revenue generation. 
– An overview of emerging monetization tactics like subscriptions and embedded financial services, exemplified by real-world case studies. 
– How retail media serves as a lucrative revenue channel, backed by insights from companies like Walmart and Instacart. 
– Strategies to harness cross-border opportunities, including regulatory hurdles and market entry tactics. 
– Actionable insights on integrating these varied revenue streams cohesively into your marketplace for maximum profitability. 

Tom McFadyen, CEO & Author, McFadyen Digital

Monday, Jan 15th @ 3:15 pm – 3:45pm EST
Level 1, Expo Stage 1

Introducing “Marketplace Monetization”

Marketplace Monetization Book

Marketplace Monetization Book Launching!

We’re excited to announce that “Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator”, a new 258-page book focusing on ways to optimize the profit of any retail or B2B commerce ecosystem, will launch at the National retail Federation Big Show on January 14th.

Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling “Marketplace Best Practices”, and a team of experts including Peter C. Evans, PhD, Jeff Mikos, and Thomas Gaydos, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.

Join us at booth #907 (Level 1, front and center) at the NRF Big Show 2024 Sunday and Monday from 4-5pm for a book signing featuring free copies of the Marketplace Monetization book, fresh-popped popcorn, and a meet and greet with the authors.

Kindle Edition is available for pre-order, with the print edition going live Sunday, January 14th.

Sponsored Social Event

Par-tee with us during the NRF Big Show

Join us for an evening of golf, cocktails, and friendly competition at T-Squared Social during NRF!

📅 Date: January 15th
🕒 Time: 7:00-9:00 PM
📍 Location: 7 E 42nd Street, New York, New York 10017

Whether you’re a seasoned golfer or looking to connect with peers over great food and drinks, this is an event you don’t want to miss!

Fun Fact: The all-new T-Squared Social is brought to you by Tiger Woods and Justin Timberlake. Spanning an impressive 22,000 square feet, this massive sports bar offers an array of attractions, including craft cocktails, upscale pub cuisine, indoor golf, and more.

Space is limited. Please RSVP by completing the form on the landing page.

T-Squared Social NRF 2024 Par-Tee Executive Event

Meet Our Team at the Big Show

Tom McFadyen

Author & CEO

Tom Gaydos


Peter Evans


Adam Thibodeaux

Sales Director

Wesley Chiang

Sales Director

Jeremy Blanford

Sales Director

Jeffrey Mikos

Marketplace Strategy Consultant

Cindy Puryear

Sr. Manager of Events & Marketing Communications

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