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NRF 2024: Retail’s Big Show

January 14, 2024 January 16, 2024 UTC-5

Booth #907

429 11th Ave
New York, New York United States

Join us at NRF’24: Retail’s Big Show

Booth #907

McFadyen Digital is a proud sponsor of NRF’24: Retail’s Big Show. You are invited to check out our presentations while at the event. Here is a summary of what our CEO, Tom McFadyen will cover in his session on Monday:

Online marketplaces have become an indispensable component of the global retail landscape. By 2024, the global online marketplace segment is expected to surpass $7 trillion, demonstrating its influence on consumer behavior and retail dynamics. However, the traditional commission-based revenue model is rapidly becoming just a fraction of the overall monetization strategy. This session will demonstrate how “Marketplace 2.0” leverages diversified revenue streams beyond mere transaction fees to maximize profitability.

In today’s fiercely competitive environment, marketplaces must innovate or risk falling into obsolescence. With technological advancements and customer expectations rising in tandem, the scope for monetization has broadened extensively. Operators are increasingly recognizing the value of incorporating subscriptions, embedded financial services, retail media, and internationalization as part of their overarching revenue strategy. We will discuss how companies like Amazon and Alibaba are trailblazers in adopting these diversified monetization avenues, thereby setting the benchmark for the next generation of marketplaces. This session will guide marketplace operators in untangling the complex web of opportunities, which, when executed strategically, can generate synergistic profitability.

What you will learn in our Monday session:

  • The limitations of relying solely on commission-based models for revenue generation.

  • An overview of emerging monetization tactics like subscriptions and embedded financial services, exemplified by real-world case studies.

  • How retail media serves as a lucrative revenue channel, backed by insights from companies like Walmart and Instacart.

  • Strategies to harness cross-border opportunities, including regulatory hurdles and market entry tactics.

  • Actionable insights on integrating these varied revenue streams cohesively into your marketplace for maximum profitability.


Our Sessions

Retail Marketplace Monetization: How Marketplace 2.0 Maximizes Profits

Tom McFadyen, CEO & Author, McFadyen Digital

Sunday, January 14th @ 3:15-3:45pm EST 

Expo, Level 1, Expo Stage 1
Session Number: BI71

The Evolution & Expansion of Ecommerce: Owned Inventory, Dropship & Marketplace 

Monday, Jan 15th @ 3:15 pm – 3:45pm EST

Expo Level 1, Expo Stage 1
With Nautical Commerce


Tom McFadyen

Author & CEO

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