McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience
Booth #907
McFadyen Digital is a proud sponsor of NRF’24: Retail’s Big Show. You are invited to check out our presentations while at the event. Here is a summary of what our CEO, Tom McFadyen will cover in his session on Monday:
Online marketplaces have become an indispensable component of the global retail landscape. By 2024, the global online marketplace segment is expected to surpass $7 trillion, demonstrating its influence on consumer behavior and retail dynamics. However, the traditional commission-based revenue model is rapidly becoming just a fraction of the overall monetization strategy. This session will demonstrate how “Marketplace 2.0” leverages diversified revenue streams beyond mere transaction fees to maximize profitability.
In today’s fiercely competitive environment, marketplaces must innovate or risk falling into obsolescence. With technological advancements and customer expectations rising in tandem, the scope for monetization has broadened extensively. Operators are increasingly recognizing the value of incorporating subscriptions, embedded financial services, retail media, and internationalization as part of their overarching revenue strategy. We will discuss how companies like Amazon and Alibaba are trailblazers in adopting these diversified monetization avenues, thereby setting the benchmark for the next generation of marketplaces. This session will guide marketplace operators in untangling the complex web of opportunities, which, when executed strategically, can generate synergistic profitability.
What you will learn in our Monday session:
Author & CEO