Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? This session will describe popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. We’ll also discuss how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. You’ll leave with an understanding of the business and financial implications of operating marketplaces. Stop by booth #907 post-session for a free signed copy of our new Marketplace Monetization book, already the #1 new release in Amazon’s Commerce category.
What you will learn in our Monday session:
– The limitations of relying solely on commission-based models for revenue generation.
– An overview of emerging monetization tactics like subscriptions and embedded financial services, exemplified by real-world case studies.
– How retail media serves as a lucrative revenue channel, backed by insights from companies like Walmart and Instacart.
– Strategies to harness cross-border opportunities, including regulatory hurdles and market entry tactics.
– Actionable insights on integrating these varied revenue streams cohesively into your marketplace for maximum profitability.
Speaker
Tom McFadyen, CEO & Author, McFadyen Digital
Monday, Jan 15th @ 3:15 pm – 3:45pm EST
Level 1, Expo Stage 1