McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

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Mirakl Summit Paris

May 28 All day

3 Rue mazarine
Paris, 75006

Join us at Mirakl Summit – Paris

Mirakl Summit is where enterprise executives and technology experts reveal cutting-edge strategies for the next generation of eCommerce and platform business innovation.

Members of our team will be attending this great event to “learn, connect, explore and go beyond”. It would be great explore potential synergies, share insights, and brainstorm innovative strategies that can propel our respective companies forward in the realm of commerce and marketplace initiatives.

Make sure to connect with our team at the event and introduce yourself!

Meet with Us at the Mirakl Summit – Paris:

Our Sessions

The Ecommerce Playoffs: Owned Inventory vs. Dropship vs. Marketplace

When should you leverage the dropshipping or marketplace business model to find retail success? In this showdown, panelists will explore ecommerce case studies and debate the best-suited business models for each scenario. While marketplaces can power your team to go the whole nine yards in terms of scalability and profitability, every business has unique considerations and requirements.

You’ll leave the Sunday session with a playbook on: 
– The differences between owned inventory, dropshipping, and marketplaces. 
– The marketplace maturity model and the evolution process. 
– Practical strategies for scaling and optimizing your businesses. 
– Considerations for selecting which models to use. 

Neel Grover, CEO, Shop Premium Outlets
Niklas Halusa, Co-Founder and CEO, Nautical Commerce
Tom McFadyen, CEO & Author, McFadyen Digital

Sunday, January 14th @ 3:15-3:45pm EST 

Expo Level 1, Expo Stage 1
With Nautical Commerce

Retail Marketplace Monetization: How Marketplace 2.0 Maximizes Profits

Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? This session will describe popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. We’ll also discuss how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. You’ll leave with an understanding of the business and financial implications of operating marketplaces. Stop by booth #907 post-session for a free signed copy of our new Marketplace Monetization book, already the #1 new release in Amazon’s Commerce category.

What you will learn in our Monday session: 
– The limitations of relying solely on commission-based models for revenue generation. 
– An overview of emerging monetization tactics like subscriptions and embedded financial services, exemplified by real-world case studies. 
– How retail media serves as a lucrative revenue channel, backed by insights from companies like Walmart and Instacart. 
– Strategies to harness cross-border opportunities, including regulatory hurdles and market entry tactics. 
– Actionable insights on integrating these varied revenue streams cohesively into your marketplace for maximum profitability. 

Tom McFadyen, CEO & Author, McFadyen Digital

Monday, Jan 15th @ 3:15 pm – 3:45pm EST
Level 1, Expo Stage 1

Introducing “Marketplace Monetization”

Marketplace Monetization Book

Marketplace Monetization Book Launching!

We’re excited to announce that “Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator”, a new 258-page book focusing on ways to optimize the profit of any retail or B2B commerce ecosystem, will launch at the National retail Federation Big Show on January 14th.

Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling “Marketplace Best Practices”, and a team of experts including Peter C. Evans, PhD, Jeff Mikos, and Thomas Gaydos, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.

Join us at booth #907 (Level 1, front and center) at the NRF Big Show 2024 Sunday and Monday from 4-5pm for a book signing featuring free copies of the Marketplace Monetization book, fresh-popped popcorn, and a meet and greet with the authors.

Kindle Edition is available for pre-order, with the print edition going live Sunday, January 14th.

Sponsored Social Event

Par-tee with us during the NRF Big Show

Join us for an evening of golf, cocktails, and friendly competition at T-Squared Social during NRF!

📅 Date: January 15th
🕒 Time: 7:00-9:00 PM
📍 Location: 7 E 42nd Street, New York, New York 10017

Whether you’re a seasoned golfer or looking to connect with peers over great food and drinks, this is an event you don’t want to miss!

Fun Fact: The all-new T-Squared Social is brought to you by Tiger Woods and Justin Timberlake. Spanning an impressive 22,000 square feet, this massive sports bar offers an array of attractions, including craft cocktails, upscale pub cuisine, indoor golf, and more.

Space is limited. Please RSVP by completing the form on the landing page.

T-Squared Social NRF 2024 Par-Tee Executive Event

Meet Our Team at the Mirakl Summit – Paris event:

Tom McFadyen

CEO and Author

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