McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

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(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

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Mirakl Platform Pioneer Summit – Boston

May 19 @ 9:00 am 5:00 pm UTC-5

Omni Boston Hotel at the Seaport, MA

Join us at the Mirakl Platform Pioneer Summit – Boston

Find out secrets of the world’s most trusted marketplaces

Our Sessions

KPIs That Work for You: Using Marketplace Data to Inform Business Decisions

– Getting greater insight into customer buying behavior 
– Leveraging purchasing trend insights to optimize demand and supply balancing 
– How marketplace data can feed back into research and development
– Measuring marketplace value beyond GMV

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Breaking Through The Traditional Way of Doing Business: Building Buy-in for Marketplace Within Your Retail Organization

– Organizational readiness for a marketplace
– Empowering internal teams with marketplace strategies
– KPIs to measure and communicate marketplace success

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McFadyen Digital Team

Tom McFadyen

Tom McFadyen

CEO & Author

Author, Analyst, CEO, and true renaissance man, Tom is at the show to network, attend sessions, and to speak with our clients, partners, and other commerce professionals about the marketplace model and the platform economy. Ask him for an autographed copy of Marketplace Best Practices and he’ll be happy to oblige.

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Adam Thibodeaux

Adam Thibodeaux

SVP, Sales

Adam loves talking commerce and had gotten a bit punchy with a case of cabin fever (haven’t we all) over the past two+ years. He’s excited to be back at another in-person event and is looking forward to hearing about marketplace success and challenges. Hit him up for a coffee and a conversation.

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Barrett Powell

Sales Director, McFadyen Digital 

Even though Barrett is an outdoor enthusiast, he’s looking forward to some good old fashioned face-to-face networking. He’s been in the marketplace game for a minute now with ChannelAdvisor and McFadyen Digital, and is at Shoptalk to meet with partners, customers, and ecommerce operators looking to launch a marketplace. 

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Jeremy Blanford

Sales Director

Jeremy is a new member of the McFadyen team and we’re happy to have him. An experienced digital commerce guru, Jeremy is at Mirakl Summit to connect with digital commerce operators looking to take the next step in their evolution.

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Tom Gaydos Headshot

Tom Gaydos

CMO & Marketing Practice Lead

A modern marketer, tech nerd, and long-time commerce pro, Tom is prone to geek-out over marketing tech or marketplace platforms. He’s also a huge Philly sports fan, so don’t take any booing personally.

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Laura Landau Headshot

Laura Landau

Customer Success Manager, McFadyen Digital 

Laura is a Customer Success Manager with over 10 years of global experience in the ecommerce industry. She has a proven record of success in executing strategic plans to meet company objectives. She uses her extensive experience in data analysis to drive successful business decisions. Laura is focused on delivering value to drive client success and achieve her customer’s goals. 

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Wesley Hodges

Business Development Representative, McFadyen Digital 

Wesley helps new clients discover their place along the marketplace journey. With experience from ChannelAdvisor and as a former digital commerce merchant, Wesley knows a thing or two about the marketplace space. 

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