McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

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(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

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Marketplace Risk Management Conference

May 14 May 16 UTC-5

40 O’Farrell Street
San Francisco, California 94108 United States

Join us at Marketplace Risk Management Conference

Marketplaces and digital platforms are unique business models that can mitigate their risk down to nearly zero…but only if necessary steps are taken to protect themselves and their communities.

Each year the industry convenes at the Marketplace Risk Management Conference – the first and only conference focused on risk management, trust & safety, compliance & regulatory and legal strategy for marketplaces and digital platforms – in order to learn, network and exchange best practices and industry trends.

Members of our team will be attending this great event to “learn, connect, explore and go beyond”. It would be great explore potential synergies, share insights, and brainstorm innovative strategies that can propel our respective companies forward in the realm of commerce and marketplace initiatives.

Make sure to attend our session noted below, connect with our team and introduce yourself!


Our Sessions

Circular Marketplaces: Solving Unique Trust, Risk and Safety Issues

Date: May 16, 2024
Time: 11:20 AM – 11:50 AM
Location: Incognia Room

– Peter Evans, Chief Strategy Officer, McFadyen Digital
– McKenna Dorsey, Portfolio Manager, Commerce Integrity, Meta
– Aurelija Plėtienė, Director of Engineering, Vinted

As the circular economy and recommerce markets continue to gain traction, online marketplaces facilitating the resale and sharing of pre-owned goods are poised for substantial growth. However, these circular marketplaces face unique challenges around establishing trust, mitigating risk, and ensuring safety that traditional e-commerce platforms do not encounter to the same degree. This panel will explore innovative solutions emerging marketplaces are deploying to tackle the distinctive trust barriers, risk factors, and safety prerequisites involved in facilitating quality re-commerce experiences at scale. As consumer demand for sustainable, cost-effective circular options rises, cracking the code on these complex issues will be essential for enabling a thriving ecosystem of circular marketplaces.

Introducing “Marketplace Monetization”

Marketplace Monetization Book

Marketplace Monetization Book Launching!

We’re excited to announce that “Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator”, a new 258-page book focusing on ways to optimize the profit of any retail or B2B commerce ecosystem, will launch at the National retail Federation Big Show on January 14th.

Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling “Marketplace Best Practices”, and a team of experts including Peter C. Evans, PhD, Jeff Mikos, and Thomas Gaydos, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.

Join us at booth #907 (Level 1, front and center) at the NRF Big Show 2024 Sunday and Monday from 4-5pm for a book signing featuring free copies of the Marketplace Monetization book, fresh-popped popcorn, and a meet and greet with the authors.

Kindle Edition is available for pre-order, with the print edition going live Sunday, January 14th.

Sponsored Social Event

Par-tee with us during the NRF Big Show

Join us for an evening of golf, cocktails, and friendly competition at T-Squared Social during NRF!

📅 Date: January 15th
🕒 Time: 7:00-9:00 PM
📍 Location: 7 E 42nd Street, New York, New York 10017

Whether you’re a seasoned golfer or looking to connect with peers over great food and drinks, this is an event you don’t want to miss!

Fun Fact: The all-new T-Squared Social is brought to you by Tiger Woods and Justin Timberlake. Spanning an impressive 22,000 square feet, this massive sports bar offers an array of attractions, including craft cocktails, upscale pub cuisine, indoor golf, and more.

Space is limited. Please RSVP by completing the form on the landing page.

T-Squared Social NRF 2024 Par-Tee Executive Event

Meet Our Team at the Conference

Tom McFadyen

Author u0026amp; CEO

Peter Evans


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