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K5 Conference

June 25 June 26 UTC-5

Sonnenallee 225,
12057 Berlin,

Join Us at the K5 Conference

McFadyen Digital is proud to sponsor the K5 Conference in Estrel Berlin. As one of the leading eCommerce events, the K5 Conference brings together innovative technologies, global networking and hands-on knowledge to provide attendees with a holistic experience with industry-leading insights and business opportunities. 

Our deep subject matter expertise in both the strategic and technical areas of digital commerce, Artificial Intelligence (AI), marketplaces, marketing, and user experiences makes McFadyen Digital your ideal end-to-end digital engagement partner. Members of our team will be attending this great event to “learn, connect, explore and go beyond”.

It would be great explore potential synergies, share insights, and brainstorm innovative strategies that can propel our respective companies forward in the realm of commerce and marketplace initiatives.

Make sure to connect with our team at the event and introduce yourself!


Our Sessions

Essential Channels – A Costly Mistake! Channel Strategies 2025+ with Marketplaces and Circular Platforms

In an era where retail dynamics are rapidly evolving, sticking to traditional sales channels can be a costly mistake. This session delves into the transformative power of expanding beyond conventional ecommerce models by leveraging online marketplaces and embracing circular platforms. Tailored specifically for retailers in the DACH region, we will explore how to harness the potential of these innovative strategies to drive growth, enhance customer loyalty, and achieve sustainability goals.
Join us to discover how leading retailers are capitalizing on the diverse opportunities presented by online marketplaces. Learn how to seamlessly integrate marketplace models into your existing ecommerce framework to tap into new customer segments, increase product visibility, and enhance sales. We’ll also discuss the critical role of circular platforms, focusing on re-commerce, reverse logistics, reuse, recycling, and refurbishment. By adopting these sustainable practices, retailers can not only meet the growing demand for eco-friendly options but also unlock new revenue streams and improve operational efficiency.
Key takeaways from this session will include:

• Strategic Insights: Understand the strategic importance of diversifying sales channels through online marketplaces and circular platforms.
• Practical Implementation: Gain practical tips on integrating marketplace models and circular strategies into your ecommerce operations.
• Sustainability Impact: Learn how circular platforms can enhance your brand’s sustainability profile and resonate with environmentally conscious consumers.
• Case Studies and Best Practices: Explore real-world examples and best practices from leading retailers who have successfully expanded their channel strategies.

So join McFadyen Digital’s VP, EMEA Alex Pesjak to equip your business with the knowledge and tools needed to stay ahead in the competitive retail landscape of 2025 and beyond. Don’t miss this opportunity to transform your channel strategy and achieve long-term success in the evolving ecommerce ecosystem.

Presented by:
Alex Pesjak, VP of Europe at McFadyen Digital

Wednesday, June 26, 2024 | 10:40 – 11:10 | CRIF STAGE

Introducing “Marketplace Monetization”

Marketplace Monetization Book

Marketplace Monetization Book Launching!

We’re excited to announce that “Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator”, a new 258-page book focusing on ways to optimize the profit of any retail or B2B commerce ecosystem, will launch at the National retail Federation Big Show on January 14th.

Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling “Marketplace Best Practices”, and a team of experts including Peter C. Evans, PhD, Jeff Mikos, and Thomas Gaydos, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.

Join us at booth #907 (Level 1, front and center) at the NRF Big Show 2024 Sunday and Monday from 4-5pm for a book signing featuring free copies of the Marketplace Monetization book, fresh-popped popcorn, and a meet and greet with the authors.

Kindle Edition is available for pre-order, with the print edition going live Sunday, January 14th.

Sponsored Social Event

Explore the Power of MACH at our exclusive Rooftop Event

We invite you to join industry experts and like-minded peers on our stunning rooftop terrace event as we explore the future of eCommerce.

📅 Date: June 24th
🕒 Time: 6:00 PM
📍 Location: Colonia Nova, Haus 5, Thiemannstraße 1/Tor 4, 12059 Berlin

Watch the beautiful sunset above the rooftops of Berlin to jump start your K5 experience.

Secure your spot today to discover the Power of MACH and engage with other industry leaders. 

Meet with Our Team at the K5 Conference:

Adam Thibodeaux

SVP of Sales

David Detjen

Sales Director

Alex Pesjak

VP of Europe

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