McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

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(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

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B2B Online Chicago

May 6 May 8 UTC-5

540 North Michigan Avenue
Chicago, Illinois 60611

Join us at B2B Online Chicago

McFadyen Digital is proud to sponsor b2b Online Chicago, the world’s leading eCommerce & digital marketing conference for Manufacturers and Distributors. B2B Online stands as the premier 3-day event tailored for B2B professionals within the manufacturing and distribution sectors, all with a keen interest in bolstering their eCommerce, omni-channel, and digital marketing prowess.

Our deep subject matter expertise in both the strategic and technical areas of digital commerce, Artificial Intelligence (AI), marketplaces, marketing, and user experiences makes McFadyen Digital your ideal end-to-end digital engagement partner. In addition, we have partnerships with many innovative cloud-based marketplace platforms like Mirakl, commercetools, Adobe, and Stripe that complement our deep commerce and marketing expertise.

It would be great explore potential synergies, share insights, and brainstorm innovative strategies that can propel our respective companies forward in the realm of commerce and marketplace initiatives.

Make sure to stop by Kiosk #1 and introduce yourself! 

Meet with Us at the Event

Our Sessions

Mastering Channel Strategies:  Optimizing B2B Ecommerce, Marketplace, Dropship, DTC, and More

How can you increase sales across new channels while driving channel collaboration instead of channel conflict?  What are the impacts of selling on a marketplace or launching your own marketplace?  Is it possible to sell direct-to-consumer without damaging existing channel sales?  What are the differences between marketplace and dropship?  What does it mean to be a platform business vs. a pipeline business and what makes platform businesses so efficient and scalable?
Learn the answers to these questions and new business models that enable manufacturers and distributors to scale by digitizing existing and new relationships.  

Tom McFadyen, CEO & Author, McFadyen Digital

Monday, May 6th @ 10:45-11:40am EST 

Introducing “Marketplace Monetization”

Marketplace Monetization Book

Marketplace Monetization Book Launching!

We’re excited to announce that “Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator”, a new 258-page book focusing on ways to optimize the profit of any retail or B2B commerce ecosystem, will launch at the National retail Federation Big Show on January 14th.

Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling “Marketplace Best Practices”, and a team of experts including Peter C. Evans, PhD, Jeff Mikos, and Thomas Gaydos, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.

Join us at booth #907 (Level 1, front and center) at the NRF Big Show 2024 Sunday and Monday from 4-5pm for a book signing featuring free copies of the Marketplace Monetization book, fresh-popped popcorn, and a meet and greet with the authors.

Kindle Edition is available for pre-order, with the print edition going live Sunday, January 14th.

Sponsored Social Event

Par-tee with us during the NRF Big Show

Join us for an evening of golf, cocktails, and friendly competition at T-Squared Social during NRF!

📅 Date: January 15th
🕒 Time: 7:00-9:00 PM
📍 Location: 7 E 42nd Street, New York, New York 10017

Whether you’re a seasoned golfer or looking to connect with peers over great food and drinks, this is an event you don’t want to miss!

Fun Fact: The all-new T-Squared Social is brought to you by Tiger Woods and Justin Timberlake. Spanning an impressive 22,000 square feet, this massive sports bar offers an array of attractions, including craft cocktails, upscale pub cuisine, indoor golf, and more.

Space is limited. Please RSVP by completing the form on the landing page.

T-Squared Social NRF 2024 Par-Tee Executive Event

Meet Our Team at B2B Online

Tom McFadyen

Author and CEO

Adam Thibodeaux

SVP of Sales

Jeremy Blanford

Sales Director

Wesley Hodges

Sales Development Representative

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