MDM Shift 2025

Tom McFadyen founded McFadyen Digital 30+ years ago and has built a team of several hundred employees across North America, South America, and Asia. During 20+ years of digital commerce focus Tom has overseen 200+ large-scale implementations which cumulatively generate tens of billions of dollars of annual revenue. During 10+ years of focus on digital marketplaces he’s also overseen implementations which generate billions of dollars. He is a frequent speaker at IRCE, NRF, Shop.Org, and other eCommerce events. Tom also holds board & council positions at NRF, YPO, and the Oracle Commerce User Group.

Ashley is a builder. As an invaluable and innovative partner marketing leader with over 10 years of experience in the hardware and ecommerce industry, she knows what it takes to accelerate revenue growth through the channel. She builds high-impact go-to-market strategies, partner relationships, and strategic channel programs to exceed business goals and generate sales and marketing engagement through the partner network.