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Marketplaces and Mobile Consideration

Marketplaces and Mobile Consideration

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February 28, 2018
Digital Commerce, Marketplaces
In his book Platform Scale, Sangeet Paul Choudary introduces Platforms as an emerging business model wherein a business’s value is created by – and consumed by – users. These platforms connect [...]
Mobile-First Marketing Pushed by Millennial Decision-Makers

Mobile-First Marketing Pushed by Millennial Decision-Makers

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February 22, 2018
Digital Marketing
2018 marks a significant shift for the ecommerce world as Millennials and Gen Z — two of the mobile-centric demographic groups – become the most significant demographic group in today’s [...]
Mirakl Marketplace + Oracle Commerce Cloud Connector Goes Live on the OCC Marketplace

Mirakl Marketplace + Oracle Commerce Cloud Connector Goes Live on the OCC Marketplace

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February 20, 2018
Digital Commerce, Marketplaces, McFadyen News
Amazon’s Marketplace is one of the company’s most important successes, providing 51% of Amazon’s total sales in 2017 and continuing a pattern of upward growth. Mirakl is a [...]
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