In his book Platform Scale, Sangeet Paul Choudary introduces Platforms as an emerging business model wherein a business’s value is created by – and consumed by – users. These platforms connect producers who provide value with consumers who consume value....
2018 marks a significant shift for the ecommerce world as Millennials and Gen Z — two of the mobile-centric demographic groups - become the most significant demographic group in today’s market. This shift began in October 2016 when mobile and...
Amazon's Marketplace is one of the company's most important successes, providing 51% of Amazon's total sales in 2017 and continuing a pattern of upward growth. Mirakl is a cloud-based platform that enables you to create your own marketplace integrated with...