Enable B2B Commerce Without Compromising Complexity
B2B commerce is not “B2C with a login.”
It’s a different buying motion—one that blends self-service, sales-assisted workflows, and deep operational integration.
McFadyen enables complex B2B commerce ecosystems that scale across customers, channels, and regions.
Why Most B2B Commerce Initiatives Stall
B2B organizations face challenges that consumer-focused platforms weren’t designed to handle:
Customer-specific pricing and contracts
Large, complex catalogs
Large, complex catalogs
Sales-assisted buying journeys
Sales-assisted buying journeys
ERP-driven processes and constraints
ERP-driven processes and constraints
Channel conflict and dealer models
Channel conflict and dealer models
![[Draft] B2B & Complex Commerce Enablement image](https://mcfadyen.com/wp-content/uploads/2026/01/130516-1.jpg)
Using Intelligence to Simplify, Not Obscure
AI enhances B2B commerce when applied with discipline:
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Guided product discovery
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Predictive reordering and replenishment
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Sales insights and next-best actions
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Exception detection and resolution
These capabilities improve efficiency without removing human judgment.
Our Enablement Model
Designed for How B2B Buyers Actually Buy
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Self-Service Where It Makes Sense
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Personalized catalogs and pricing
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Contract and account-based experiences
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Reorder and replenishment workflows
Sales-Assisted Where It Matters
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Guided selling
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Quote and approval workflows
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Account management tools
Operationally Integrated
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ERP, OMS, and inventory alignment
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Real-time availability and pricing
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Scalable governance and controls
