Marketplace Suite Spot Report
Choosing the right technology stack is critical to marketplace success — but with so many options, it’s easy to get stuck in analysis paralysis. Marketplace Suite Spot helps platform leaders make informed, strategic decisions about how to architect and assemble their marketplace solutions.
What You'll Learn
How to Pick a Marketplace Stack
How to Future-Proof Your Marketplace
How to Structure Your Marketplace
About the Report
Marketplace Suite Spot is a strategic guide for digital leaders, CTOs, and commerce professionals tasked with navigating the complex world of marketplace technology. With technology evolving and vendors multiplying, this book provides clarity, structure, and decision-making tools to guide your architecture journey.
In this report, you’ll find:
What's Inside the Report
1.
Marketplace Architecture Models
Understand the three major approaches to marketplace implementation — build, buy, or assemble — and the strategic trade-offs behind each.
2.
Composable Commerce Principles
Learn how modular architecture enables flexibility, scalability, and continuous innovation — and how to apply composable thinking to your marketplace strategy.
3.
Marketplace Technology Ecosystem
Explore the types of tools and platforms that make up a robust marketplace stack, from core commerce engines to integrations for search, personalization, and seller management.
The Vendors
Commercehub
Founded: 1997
Major Offices: US
# of Employees: 1100+
# of Clients: 2000+
Market-Level: SMB or POC/MVP Enterprise
Commerce Model: B2C
Offering Types: Products
Platform Type: SaaS
Certifications: —
3P Seller Sourcing: ChannelAdvisor was acquired by CommerceHub
Cost Model: Monthly/Annual Subscription
Investment: —
Website: www.commercehub.com
Logicbroker
Founded: 2010
Major Offices: US, GERMANY, INDIA, THAILAND
# of Employees: 80+
# of Clients: 300+
Market-Level: Mid Market to Enterprise
Commerce Model: Drop Ship or Marketplace
Offering Types: Products and Digital Products
Platform Type: SaaS
Certifications: SOC-2, ISO 27001, A.17
3P Seller Sourcing: Direct and VANs
Cost Model: Setup + Monthly + GMV%
Investment: Total of $136.6M over 2 rounds including a $135M PE Round from K1 Invstmt. Mgmt. in 2021
Website: www.logicbroker.com
Marketplacer
Founded: 2012
Major Offices: AUS, USA
# of Employees: 161
# of Clients: 100+
Market-Level: SMB, Mid Market, Enterprise
Commerce Model: B2C, C2C, B2B2C
Offering Types: Products
Platform Type: SaaS
Certifications: ISO27001 certified. All data is encrypted at rest along with use of SSL.
3P Seller Sourcing: Direct or via VANs like ChannelAdvisor.M-Connect eases seller integ.
Cost Model: Setup + Monthly + GMV %
Investment: $100 Million in total funds raised. Investors include Salesforce Ventures.
Website: www.marketplacer.com
Mirakl
Founded: 2012
Major Offices: FR, US, UK, AUS, ES, DE, BR
# of Employees: 795
# of Clients: 300+ Marketplace & Drop Ship
Market-Level: Mid-Market to Large Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products and/or Services
Platform Type: SaaS
Certifications: SOC 2 Type 2, ISO 27001, ISO 27018, GDPR
3P Seller Sourcing: Direct, via Mirakl Connect, or via VANs like ChannelAdvisor
Cost Model: Setup + Monthly + GMV %
Investment: $948M total funding including$555M in 2021 at $3.5B valuation
Website: www.mirakl.com
Nautical
Founded: 2020
Major Offices: US
# of Employees: 30+
# of Clients: 2000+
Market-Level: SMB to Mid-level
Commerce Model: B2C, B2B, B2B2C, P2P
Offering Types: Products and/or Services
Platform Type: PaaS
Certifications: —
3P Seller Sourcing: Direct or via VANs like ChannelAdvisor
Cost Model: Monthly/Annual Subscription
Investment: Funded by 3 investors. Golden Ventures and Accomplice are the most recent investors.
Website: www.nauticalcommerce.com/
Spryker
Founded: 2014
Major Offices: GER, Ukraine, UK, US
# of Employees: 575
# of Clients: 100+ total, 22 marketplaces
Market-Level: SMB to Mid-Market
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products and/or Services
Platform Type: SaaS or PaaS
Certifications: ISO/IEC 27001:2013, 27017:2015, 27018:2019, 9001:2015, PCI DSS Level 1, SOC 1, SOC 2, SOC 3
3P Seller Sourcing: Direct or VANs
Cost Model: Monthly + GMV %
Investment: $152M total funding including $130M lead by TCV in 2020.
Website: www.spryker.com
Virto Commerce
Founded: 2011
Major Offices: CYPRUS, US, LITHUANIA
# of Employees: 52
# of Clients: 109 Commerce, 9 Marketplaces
Market-Level: SMB to Mid Market
Commerce Model: B2C, B2B, Marketplaces
Offering Types: Products, Services, Digital
Platform Type: Commerce + Marketplace PaaS
Certifications: SOC2
3P Seller Sourcing: Direct and VANs
Cost Model: Setup + Monthly + GMV % Optional per-order pricing
Investment: Privately founded by ecommerce industry veterans
Website: www.virtocommerce.com
VTEX
Founded: 2000
Major Offices: BR, US, MX, CO, UK (20 total)
# of Employees: 1,420
# of Clients: 2400 clients, 400+ marketplaces
Market-Level: Mid-Market to some Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products & Services
Platform Type: SaaS
Certifications: PCI DSS certified and SOC 2 Type 2 compliant. MACH Alliance certified.
3P Seller Sourcing: VTEX Seller Network & external
Cost Model: Setup + Monthly + GMV %
Investment: $726 Million total investment raised, including 2021 IPO at $3.6 Billion valuation.
Website: www.vtex.com
Webkul
Founded: 2010
Major Offices: India
# of Employees: 450 with +10% growth past 2 yrs
# of Clients: 80,000 (across all extensions)
Market-Level: SMB or POC/MVP Enterprise
Commerce Model: B2C, B2B
Offering Types: Products
Platform Type: Platform Extension Plug-ins
Certifications: Salesforce Certified, Adobe Professional, ISO 9001:2008
3P Seller Sourcing: Direct or via VANs like Channel Advisor
Cost Model: One time fee (open source)Monthly subscription (SaaS)
Investment: 11-year operating history and extensive client base off of a bootstrapped founding.
Website: www.webkul.com
Digital Future—Together
