Marketplace Monetization

Master the strategies used by leading marketplace operators to turn value into revenue. Marketplace Monetization reveals how to unlock new revenue streams using proven models, strategic frameworks, and real-world execution insights.

Why marketplace monetization is different (and more complex) than traditional ecommerce

How to align your revenue model with platform value creation

The core components of an effective monetization strategy

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BOOK FEATURES

What You'll Learn

Revenue in the Platform Economy

Why traditional monetization thinking falls short in marketplaces — and how platform models demand a smarter, more strategic approach to capturing value.

A Framework Built for Scale

Learn how to structure, test, and optimize your monetization efforts using a flexible, proven methodology. Whether you’re B2B or B2C, this helps you build revenue that grows with your ecosystem.

20+ Proven Ways to Monetize

Get tactical with real monetization models used by Amazon, Etsy, Mirakl, and others. From commissions and ads to embedded finance, learn how to stack your revenue strategies for maximum impact.

About the Book

Marketplace Monetization is a practical guide for platform operators, digital strategists, and business leaders who want to turn their marketplaces into scalable, high-performing revenue engines. This book draws on two decades of experience succesfully elping enterprise brands drive growth and profitability through platform business models.

In this book, you’ll find:

A clear framework for designing a monetization strategy

A breakdown of 20 real-world monetization models

Guidance for moving from strategy to execution

Insights drawn from successful enterprise marketplace implementations

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What's Inside the Book

Part I

Marketplace Monetization Foundations

Explore the unique dynamics of monetization in platform businesses. Understand how marketplaces create and capture value — and why that’s fundamentally different from traditional ecommerce models.

Part II

The Monetization Strategy Framework

Learn the key pillars of successful monetization: customer segmentation, value creation, pricing experimentation, and operational readiness. This section gives you a roadmap to build or refine your monetization engine.

Part III

Monetization Models in Action

Dive into proven monetization models — from commission and fulfillment services to data monetization and embedded finance. Each is explained with examples, revenue logic, and strategic considerations.

About the Author

With 20+ years of hands-on experience across hundreds of digital commerce and marketplace projects, Tom McFadyen is a pioneer of platform commerce. As founder and CEO of McFadyen Digital, he has helped some of the world’s most recognizable brands design, launch, and optimize enterprise marketplaces that now generate tens of billions in annual revenue.

Tom is a respected leader and frequent contributor to NRF, YPO, and EO communities. This book brings together the collective expertise of McFadyen’s global team of strategists, architects, and implementers — making it the most practical and complete marketplace reference available today.

Contributors include: