NRF 2026 - Retail's Big Show

Tom McFadyen founded McFadyen Digital 30+ years ago and has built a team of several hundred employees across North America, South America, and Asia. During 20+ years of digital commerce focus Tom has overseen 200+ large-scale implementations which cumulatively generate tens of billions of dollars of annual revenue. During 10+ years of focus on digital marketplaces he’s also overseen implementations which generate billions of dollars. He is a frequent speaker at IRCE, NRF, Shop.Org, and other eCommerce events. Tom also holds board & council positions at NRF, YPO, and the Oracle Commerce User Group.

Fred Faulkner is the Senior Vice President of Marketing at McFadyen Digital, where he leads the company’s global marketing strategy across enterprise commerce solutions. With over 20 years of experience in B2B marketing and technology, Fred has built and scaled integrated teams that drive revenue growth, partner enablement, and go-to-market alignment for platforms like Adobe Commerce, BigCommerce, Mirakl, and Shopify.

Ashley is a builder. As an invaluable and innovative partner marketing leader with over 10 years of experience in the hardware and ecommerce industry, she knows what it takes to accelerate revenue growth through the channel. She builds high-impact go-to-market strategies, partner relationships, and strategic channel programs to exceed business goals and generate sales and marketing engagement through the partner network.

Jeff Mikos is Head of Strategy for Digital Commerce at McFadyen Digital, where he helps leading retailers, distributors, and brands define and execute next-generation digital commerce and marketplace strategies. With more than 15 years of experience in ecommerce and retail, Jeff brings a holistic perspective that blends business strategy, technology, and organizational design.

At McFadyen, he guides clients through customer and competitive analysis, business model definition, value proposition development, marketing strategy, and financial planning. His expertise spans B2B and B2C ecommerce, marketplaces, organizational development, and growth strategy. Jeff is passionate about helping organizations align people, processes, and platforms to fully unlock the potential of digital commerce.

Taira brings 14 years of eCommerce expertise to businesses of all sizes, specializing in complex B2B and B2C builds across Adobe, Magento, BigCommerce, and Shopify. She works closely with partners and system architects to create scalable tech stacks that align with business goals and leverage industry-leading practices.