NRF BIG Show 2026

Tom McFadyen founded McFadyen Digital 30+ years ago and has built a team of several hundred employees across North America, South America, and Asia. During 20+ years of digital commerce focus Tom has overseen 200+ large-scale implementations which cumulatively generate tens of billions of dollars of annual revenue. During 10+ years of focus on digital marketplaces he’s also overseen implementations which generate billions of dollars. He is a frequent speaker at IRCE, NRF, Shop.Org, and other eCommerce events. Tom also holds board & council positions at NRF, YPO, and the Oracle Commerce User Group.

Fred Faulkner is the Senior Vice President of Marketing at McFadyen Digital, where he leads the company’s global marketing strategy across enterprise commerce solutions. With over 20 years of experience in B2B marketing and technology, Fred has built and scaled integrated teams that drive revenue growth, partner enablement, and go-to-market alignment for platforms like Adobe Commerce, BigCommerce, Mirakl, and Shopify.

Ashley is a builder. As an invaluable and innovative partner marketing leader with over 10 years of experience in the hardware and ecommerce industry, she knows what it takes to accelerate revenue growth through the channel. She builds high-impact go-to-market strategies, partner relationships, and strategic channel programs to exceed business goals and generate sales and marketing engagement through the partner network.

A passionate, hands-on leader with over 22+ years of experience including ERP, E-Commerce, B2B and B2C Marketing, Management Consulting, Business Operations and Strategy, Professional Services, Partnerships, and Business Development. Highly experienced in online and mobile commerce platforms as well as related digital marketing technologies, I have lead teams in closing, development and the deployment of complex solution architectures closely aligned to strategic business goals as well as business case development and systems selection.