Webinar
Event Details
November 5-5, 2025
Webinar
McFadyen Digital is proud to participate in this webinar led by our partner, Kibo. Are you building B2B digital experiences that your customers actually want to use? The unfortunate reality is that many companies fail to drive adoption for new digital initiatives, leading to millions of dollars invested in projects that never deliver.
In this session with B2B expert Jeff Mikos will share why so many companies fail and what you can do to get it right.
We’ll show you:
- The top mistakes that derail B2B digital experiences and how to avoid them
- A practical framework built on ease, trust, and value that drives customer adoption
- How to orchestrate digital transformation with effective change management and the right metrics to track
Speaker
Jeff Mikos
eCommerce & Marketplace Strategy Lead
Jeff Mikos is Head of Strategy for Digital Commerce at McFadyen Digital, where he helps leading retailers, distributors, and brands define and execute next-generation digital commerce and marketplace strategies. With more than 15 years of experience in ecommerce and retail, Jeff brings a holistic perspective that blends business strategy, technology, and organizational design.
At McFadyen, he guides clients through customer and competitive analysis, business model definition, value proposition development, marketing strategy, and financial planning. His expertise spans B2B and B2C ecommerce, marketplaces, organizational development, and growth strategy. Jeff is passionate about helping organizations align people, processes, and platforms to fully unlock the potential of digital commerce.