Online
Event Details
April 7, 2026
Online
You’re invited to attend this 45-minute webinar where we’ll share the latest AI and B2B trends and challenges and showcase examples of transformative AI use cases that meet B2B buyer demands.
Agenda:
– B2B AI Trends and state of the market
– AI use cases for B2B organizations
– How B2B organizations can adopt new AI capabilities
– Live Q&A
Join our resident AI expert, Jeff Mikos, McFadyen Digital and Dan Feller, Director of Marketing at IDI Insulation to learn how your B2B business can test and adapt new AI applications.
Attendees
Jeff Mikos
eCommerce & Marketplace Strategy Lead
Jeff Mikos is Head of Strategy for Digital Commerce at McFadyen Digital, where he helps leading retailers, distributors, and brands define and execute next-generation digital commerce and marketplace strategies. With more than 15 years of experience in ecommerce and retail, Jeff brings a holistic perspective that blends business strategy, technology, and organizational design.
At McFadyen, he guides clients through customer and competitive analysis, business model definition, value proposition development, marketing strategy, and financial planning. His expertise spans B2B and B2C ecommerce, marketplaces, organizational development, and growth strategy. Jeff is passionate about helping organizations align people, processes, and platforms to fully unlock the potential of digital commerce.