Modernize Commerce Without Breaking the Business

Most B2B commerce modernization projects stall in year two. McFadyen delivers composable, ERP-safe transformation in measurable 90-day increments, with AI built into the foundation, not added after the fact.

Most B2B organizations are not one platform away from growth. They are one architecture decision away from being stuck with it for another eight years.

Commerce modernization is not a launch event. It is a series of deliberate decisions about what to replace, what to preserve, and how to sequence it without breaking the business that funds the project.

McFadyen has been making those decisions with B2B manufacturers, distributors, and marketplace operators for 29 years. We do not start with a platform recommendation. We start with your business model.

SMARTLAUNCH ACCELERATOR

De-Risk Your Transformation from
Day One

SmartLaunch gives B2B commerce implementations a proven starting point: pre-built integrations, account-based pricing scaffolding, and composable architecture patterns tested across 300+ commerce builds. 90-day value milestones are built in. You see real commerce capability before the engagement is halfway done.

EXPLORE SMARTLAUNCH

THE PROBLEM

Commerce Exists. It's Just Not Driving Growth.

Most B2B organizations have a digital commerce channel. The problem is it is often a dressed-up catalog, not a real commerce engine. It does not reflect contract pricing. It cannot handle complex approvals. It breaks on large orders. It gets bypassed by reps the moment a deal requires judgment.

The instinct is to replace everything. But big-bang replatforms are expensive, risky, and slow. By the time they launch, the requirements have changed.

McFadyen’s approach is different: modernize in measurable, revenue-driving increments. Deliver fast wins, then expand. Build the composable foundation that evolves as your business and your buyers do, without betting everything at once.

Consultative Path from strategy to execution

We Get the Business Model Right Before We Touch the Platform

Most failed commerce implementations fail before a line of code is written. They start with a platform selection before the business model is understood, the ERP dependencies are mapped, or the buyer journey is defined.

McFadyen's engagement starts upstream: buyer journey mapping, digital channel strategy, ERP integration sequencing, and commerce operating model design. Platform selection comes after, not before.

Our Transformation Approach

Built for Real-World Commerce Complexity

Commerce Modernization Strategy

Replatform planning and MACH readiness assessment

ERP-safe migration approach — no shortcuts that break core systems

Phased transformation roadmap with 90-day value horizons

Stakeholder alignment across marketing, sales, operations, and IT

Commerce operating model design — roles, ownership, governance

Composable / MACH Architecture

Legacy-to-composable migration — decoupling monolithic platforms

API-first, headless commerce architecture design and build

Microservices-based commerce feature delivery

Cloud-native infrastructure and DevOps pipeline implementation

Platform selection and composable design across commercetools, Adobe

Adobe Commerce Replatform & Modernization

Adobe Commerce platform upgrades and cloud migrations

Legacy Magento-to-Adobe Commerce modernization

SmartLaunch accelerator delivery on Adobe stack

Adobe B2B feature implementation and tuning

Performance optimization, security hardening, and code quality audit

ERP-Safe Incremental Transformation

Commerce modernization paths that don't require ERP changes first

Incremental milestones — real commerce capability in 90 days

Integration-first architecture that protects systems of record

SAP, Oracle, NetSuite, Epicor, and Infor-connected commerce builds

Data migration architecture for ERP-to-commerce synchronization

B2B Experience Upgrade

Search and navigation redesign for large B2B catalogs

Mobile-first buying experience for field and branch buyers

Account hierarchy and self-service portal improvement

Conversion and experimentation — CRO for B2B buying flows

Accessibility improvements (WCAG compliance for B2B portals)

Legacy Commerce Audit & Health Check

Code quality, security, and performance assessment

Upgrade-readiness and technical debt analysis

Integration architecture review and risk identification

Honest current-state picture before a modernization decision

Prioritized remediation roadmap with effort and risk scoring

AI-Ready Commerce Foundation

Commerce architecture designed to support AI features as they mature

Structured data and API-first design for AI integration readiness

Build once. Add AI when you are ready, without rebuilding the foundation

Intelligent search and product discovery implementation

Experimentation and optimization infrastructure built in from day one

Managed Commerce Operations

Search and navigation redesign for large B2B catalogs

Mobile-first buying experience for field and branch buyers

Account hierarchy and self-service portal improvement

Conversion and experimentation — CRO for B2B buying flows

Accessibility improvements (WCAG compliance for B2B portals)

Your Storefront Is Now a Data Source, Not Just a Destination

Modern composable commerce platforms generate behavioral, transactional, and intent data that feeds AI personalization, demand forecasting, and decision intelligence. We build your commerce foundation to capture and use that data from day one — not as an afterthought when you're ready to 'add AI.'

WHERE AI FITS — EMBEDDED, NOT OVERHYPED

Intelligence That Accelerates, Not Distracts

Many marketplace initiatives stall after launch. Not because of poor platform selection, but because the underlying business model, seller strategy, and operational infrastructure weren't designed for scale.

Intelligent search and product discovery that improves conversion, with AI-powered relevance for large B2B catalogs

Personalized experiences at scale, using behavioral and account-based signals to surface the right product, price, and content

Faster content and merchandising workflows, enabled by AI-assisted catalog enrichment and description generation

Experimentation and optimization velocity, allowing more tests, faster learnings, and better decisions

Operational forecasting and exception handling, reducing manual intervention in order and fulfillment workflows

Our approach is grounded in proven AI adoption frameworks. We do not bolt AI on after launch. We design for it from day one.

Client Success

Transformation That Produces Measurable Results

TriMark

Modernizing Commerce for Foodservice Distribution

TriMark needed to modernize a complex B2B commerce environment serving thousands of foodservice and restaurant customers — without disrupting a high-volume, relationship-driven sales model.

Composable commerce architecture replacing legacy platform
ERP-safe integration maintaining existing pricing and contract logic
Self-service capabilities deployed without displacing rep relationships

Incremental delivery approach — value realized before full transformation complete

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Online Chemicals Marketplace

Building a Modern Commerce Foundation for Industrial Distribution

This chemicals distribution marketplace required a modern commerce platform capable of handling complex regulatory requirements, technical product data, and multi-party order orchestration at scale.

Modern composable platform replacing legacy commerce infrastructure
Technical product data management for regulated chemical products
Multi-party marketplace and commerce capabilities in a unified architecture

AI-ready foundation with structured data and API-first design

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WHO THIS IS FOR

For Organizations Where Commerce Exists But Isn't Driving Growth

Distribution & Wholesale

Large catalog operations where legacy commerce platforms can't handle account-based pricing, procurement integrations, or the volume and complexity of real B2B orders.

Manufacturing

Dealer and distributor portal modernization — ERP-connected, configure-to-order capable, and built to support both direct and channel selling motions without a separate platform for each.

Legacy Platform Migration

Organizations carrying the weight of legacy Magento, aging commerce platforms, or monolithic architectures — who need a credible, ERP-safe migration path with real milestones, not a big-bang promise.

Start Your Commerce Transformation

SmartLaunch compresses time-to-value and reduces implementation risk — so your transformation starts with a proven foundation, not a blank page.

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