Transform Commerce to Drive Growth, Speed, and Resilience

Modernize your commerce ecosystem to support scale, complexity, and continuous innovation—across B2C, B2B, and hybrid models.

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Digital commerce transformation isn’t about launching a new platform. It’s about redesigning how your business sells, serves, and operates in a world where customer expectations, channels, and technology change constantly.

McFadyen helps organizations modernize commerce foundations, integrate critical systems, and embed intelligence across the customer and operational lifecycle—so commerce becomes a growth engine, not a constraint.

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A Consultative Path from Strategy to Execution

McFadyen’s approach to digital commerce transformation starts with business outcomes and ends with production-ready solutions.

We align strategy, architecture, and delivery to create commerce ecosystems that evolve with your business.

Business & Commerce Strategy

Define growth objectives, channel strategy, and operating model

Align stakeholders across marketing, sales, operations, and IT

Establish a realistic roadmap grounded in ROI

Modern Commerce Architecture

Platform selection and composable design

Integration across ERP, OMS, PIM, CRM, and data platforms

Built for flexibility, performance, and scale

Experience & Enablement

B2C and B2B buying experiences designed for real users

Sales-assisted and self-service journeys

Governance and change enablement for adoption

Intelligence Built In

AI-enabled discovery, personalization, and optimization

Data foundations that support decision intelligence

Responsible AI practices designed to scale

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Where AI Fits (Embedded, Not Overhyped)

Intelligence That Accelerates,
Not Distracts

AI is not a replacement for strategy—it’s an accelerator of it.

Within digital commerce transformation, AI is applied where it creates measurable impact:

Intelligent search and product discovery
Personalized experiences at scale
Faster content and merchandising workflows
Experimentation and optimization velocity
Operational forecasting and exception handling

Our approach is grounded in proven AI adoption and governance frameworks, ensuring intelligence moves from experimentation into dependable infrastructure.

Industries & Motions Supported

Built for Real-World Commerce Complexity

We support organizations across B2C, B2B and hybrid & marketplace models, including:

Retailers modernizing omnichannel experiences

Distributors & Wholesalers enabling self-service B2B commerce

Manufacturers launching DTC and hybrid selling models

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What Transformation Delivers

Stop waiting for the market to move and start leading it. We help you strip away operational drag and get your best ideas in front of customers faster, creating seamless experiences that actually convert. With flexible platforms and responsible AI built into your foundation, you’ll have the agility to scale effortlessly and stay ahead of whatever comes next.

Start your commerce transformation

Faster time to market

Lower operational friction

Higher conversion and customer satisfaction

Platforms that evolve with the business

AI capabilities that scale responsibly

Need to Move Faster?

For organizations looking to reduce time-to-value and implementation risk, our SmartLaunch accelerator provides a pre-engineered foundation to launch modern commerce experiences faster—without sacrificing flexibility or scale.

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Meet SmartLaunch