Louis Vuitton partnered with McFadyen Digital to launch six localized ecommerce sites—delivering tailored, brand-consistent online experiences to customers in markets like South Korea and China.
Company Summary
Louis Vuitton is one of the world’s most iconic luxury fashion houses. Founded in 1854, the brand is celebrated for its timeless craftsmanship, innovation, and global influence. Offering everything from leather goods to fragrances, Louis Vuitton sets the standard in luxury retail with an unwavering commitment to elegance and quality.
Challenge
To support global expansion, Louis Vuitton needed to create market-specific e-commerce experiences that reflected its in-store prestige while honoring local language, cultural nuances, and regional product availability. Delivering this level of personalization—without compromising brand consistency—was essential to maintaining the company’s world-class reputation online.
Solution
Louis Vuitton partnered with McFadyen Digital to help execute its global e-commerce vision. McFadyen rolled out six customized e-commerce sites across key markets, including South Korea and China, built on the Oracle Commerce platform. These localized sites were tailored with region-specific language, cultural preferences, product assortments, and enhanced digital functionality, like improved search and social sharing tools. By collaborating closely with Louis Vuitton’s ecommerce team in Paris, McFadyen ensured each site launch was on time, on brand, and on budget, enabling Louis Vuitton to deliver a seamless luxury experience online.
Business Impact
Louis Vuitton successfully extended its in-store prestige into the digital realm across multiple global markets, offering customers a localized yet consistent brand experience—and reinforcing its position as a leader in luxury ecommerce.
Let’s Build Your
Digital Future—Together
