The platform business model could soon account for more than 30% of global revenue.
The online marketplace model has caught fire as retail juggernauts like Amazon, Walmart, Target and many large B2B sellers all platforming their business, meaning that more and more transactions are happening via marketplaces. Despite this broad success, not many events focus solely on online marketplaces, and even less dial-in on the site-operator side of creating, launching, managing, and scaling these commerce platforms. Enter the Platform Pioneer Summit 2020, being held – virtually, of course – September 9th.
McFadyen Digital is proud to be a sponsor of the Platform Pioneer Summit, the foremost global event enabling enterprise leaders to discover the connections, strategies, and tools that will empower their organization to seize the platform opportunity. The real magic of this event is hearing the customer stories of how real businesses are innovating with the marketplace model. The highlight is sure to be the keynotes and insights from top digital commerce minds at industry leaders such as Carrefour, Kroger, Premier, Toyota, and Worten , along with ABB, a McFadyen client who recently launched the eMart marketplace.
ABB’s eMart is a marketplace that offers an unprecedented selection of home and industrial products and solutions in one location to the India market. Built upon the Mirakl marketplace and Magento ecommerce platforms, this exciting new site went live with over 6,000 of ABB’s own low-voltage electrification products, along with a large selection of complementary products from third-party sellers. These items are available to both businesses and consumers, who equally benefit from the broad selection and the transparent pricing, easily allowing customers to compare offerings between multiple sellers. This industry-first adaptation of the marketplace model shows the power and reach that comes from ABB platforming their business in a scalable and adaptable way.
In addition to learning about such stories of innovation, attendees benefit from the subject matter expertise conveyed by some of the top talent in the industry, in both a lecture and interactive format. This year’s content covers retail and B2B while providing insight into the complete maturation cycle of marketplace development and innovation, from building a business case, all the way through to growing your successful marketplace. Speaking of maturing a marketplace, the Master Class video below is from the 2019 Mirakl Summit event and covers the Marketplace Maturity Model (MMM), a reliable model from which to mature from traditional (first-party) ecommerce to a thriving (first-and-third-party) online marketplace ecosystem. Be sure to download your own copy of the MMM guide here.
So please join us (at no cost) at the Platform Pioneer Summit by Mirakl on the afternoon of September 9th, 2020, for an afternoon of education and networking. And try to make the Roundtable Breakouts…that’s where the culmination of all this knowledge we accumulate through the event often gains a lot of additional context. We miss physical industry events as much as anyone, but we’re genuinely excited for this virtual event and hope to see you there.
CMO & Digital Marketing Practice Lead