What is the Marketplace Maturity Model? [Video]
The Marketplace Maturity Model (MMM) was created by McFadyen Digital to provide digital commerce operators with a reliable roadmap from which to start and scale an online marketplace property. The model has of 5 Stages, each stage consisting of multiple Enablement Steps and each stage representing a new level of marketplace maturity. Starting with Stage 1, traditional first-party (1P) Ecommerce, and ending with Stage 5, Optimizing – where data is being used to iterate a thriving online marketplace – the MMM provides actionable Enablement Steps for each stage in order to set a clear maturity path.
Check out this brief explainer video to learn more and download your copy of the Marketplace Maturity Model Guide today.