Single Day Sales Event Face-Off [Infographic]: Black Friday vs Cyber Monday vs Prime Day vs Singles Day

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Single Day Sales Event Face-Off Infographic

The concept of the single-day sales event isn’t new, with days like Black Friday existing for many years, while Cyber Monday is a more recent, but still well-established, addition to the holiday season. The latest single-day sales events we’ve seen pop-up come from ecommerce retailers who have become juggernauts due to their adoption of the online marketplace model. We’re speaking, of course, about Alibaba, Amazon and their self-created shopping holidays, Singles Day and Prime Day.

In this infographic, we take a look at the online sales driven by these single-day events, examining how they stack up from an overall revenue and growth perspective, and highlighting key insights and trends as we move into 2019.

Single Day Sales Event Infographic by McFadyen Digital

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