Single Day Sales Event Face-Off [Infographic]: Black Friday vs Cyber Monday vs Prime Day vs Singles Day
Single Day Sales Event Face-Off Infographic
The concept of the single-day sales event isn’t new, with days like Black Friday existing for many years, while Cyber Monday is a more recent, but still well-established, addition to the holiday season. The latest single-day sales events we’ve seen pop-up come from ecommerce retailers who have become juggernauts due to their adoption of the online marketplace model. We’re speaking, of course, about Alibaba, Amazon and their self-created shopping holidays, Singles Day and Prime Day.
In this infographic, we take a look at the online sales driven by these single-day events, examining how they stack up from an overall revenue and growth perspective, and highlighting key insights and trends as we move into 2019.
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