McFadyen Digital Launches Alpha Industries New Oracle Commerce Cloud Site

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McFadyen digital is proud to announce the launch of the new Alpha Industries online store on the Oracle Commerce Cloud (OCC) platform. This exciting launch provides Alpha’s customers with a modern online shopping experience, improving everything from navigation to site speed to offering more interactive user-contributed content.

The search for a new ecommerce platform…


View the video to learn more about Alpha Industries go-live on Oracle Commerce Cloud

Alpha Industries, a contemporary fashion brand who designs and manufactures high quality, military inspired outerwear, were seeking to improve the online shopping experience they were offering their customers. Their team’s ideas for offering a better user experience via additional features and improved performance were being hindered by their former ecommerce platform. The Alpha team set off on a discovery process to evaluate the top modern ecommerce platforms and the partners who can help go-live.

Selecting a new ecommerce platform is no small task. Many established players and start-ups are continually pushing one another to offer more seller and buyer-friendly features. Companies want to provide consumers with the latest and greatest features, but also have to consider the business end of the equation such as reliability, security, and interoperability with existing technology platforms. The Alpha team performed extensive research, viewed demos, and held on-site meetings with representatives from several platforms and implementation agencies, ensuring proper due diligence was conducted before making an investment.

The decision and implementation…

Alpha Industries new Oracle Commerce Cloud Site by McFadyen Digital

The Alpha team ultimately selected Oracle Commerce Cloud as their new platform to be implemented by McFadyen Digital, a digital commerce agency with over 20 years of successfully delivering such projects.

Oracle Commerce Cloud was a natural selection that balanced Alpha’s need for a scalable enterprise-class platform with the desire for user-friendly administration and the inherent advantages that comes along with a cloud solution. Advantages such as ever-improving feature updates, high availability, and the flexibility afforded by well-documented APIs, put Alpha in a strong position moving forward, as OCC integrates easily with their current and future business technologies.

McFadyen Digital was engaged as Alpha’s ecommerce partner at the recommendation of Oracle and after engaging with the Alpha team as they were evaluating the various platforms. The chemistry between the McFadyen and Alpha teams was immediate and made for a successful project.

“The goal of this re-development project was to provide our customers with the best possible online experience, one that reflects the heritage, quality, and care we put into every one of our products,”, said Alpha Industries VP of Marketing, Matthew Pantoja. He continued, “we selected McFadyen Digital because of their long history of successful ecommerce projects and their in-depth knowledge of Oracle’s Commerce Cloud (OCC) platform. OCC was chosen as our platform because it’s reliability, security, and rich feature set will empower the Alpha ecommerce team to provide our customers with a modern user experience for years to come.”

Alpha Industries new Oracle Commerce Cloud Site PDP by McFadyen Digital

Tom McFadyen, CEO of McFadyen Digital recounts, “from the very first meeting with the Alpha team, it was clear were dealing with a group of people concerned with bringing the best possible online experience to their customers. They wanted all of the modern conveniences that sites like Amazon have lead consumers to expect; responsive design, high-quality imagery, accurate search results, user contributed reviews, alternative payment methods, etc., but they also wanted to ensure flexibility for the future.” Mr. McFadyen continues, “this is why we recommended Oracle Commerce Cloud so strongly, in our 20+ years of implementing Enterprise ecommerce solutions, OCC is the most flexible platform we’ve ever seen, largely due to its modern cloud-based architecture.”

Matthew Pantoja added the following about the working with McFadyen; “Working with the McFadyen team was a wonderful experience. They took on our challenges as if they were their own, and kept the focus on what’s truly important; delivering our customers a special user experience. Our site development included all the features we requested, and was on-time, and on-budget. We couldn’t be more excited about what this project means for the future of our online store.”

The launch…

One of the major advantages of OCC and having the implementation performed by an experienced team is that the go-to-market time is significantly less than with legacy premise-based platforms or even many other “modern” platforms. With a start-to-live time of four months for this replatforming effort, a project that would have taken at least eight to ten months in years past is now live, on-time, and on-budget in less than half the time.

The recently re-developed Alpha Industries site can be viewed at www.AlphaIndustries.com. Now is the perfect time to head on over and check out their newly released Spring/Summer 2018 line.

 

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