Maximizing Your Oracle Commerce / ATG Investment
“We’re not ready to consider commerce in the cloud just yet, how can we maximize the investment we’ve made in Oracle Commerce?”
We hear this question frequently from our clients as they endeavor to keep up with the rapid changes the ecommerce world is experiencing. “Maximizing Your Digital Commerce Investment” is our answer to this question. This resource was created to benefit Oracle Commerce/ATG site operators with perpetual on-premises licenses who have made big investments in the platform and know there is even more value to be had.
As you read, you will learn how your existing ecommerce platform can be tapped for additional revenue streams and reach new customers worldwide without the need to move your entire core commerce platform to the cloud. For one, you will discover functionality additions that once cost hundreds-of-thousands-to-millions of dollars that can now be added via cloud-based technologies in a fraction of the time and cost.
Listening to the experts, the B2B commerce market is forecasted to reach as high as $6.7 trillion by 2020 according to Frost & Sullivan. On the B2C front, the retail ecommerce sales (eMarketer) is expected to touch $4 trillion by 2020. The future of digital commerce belongs to the operators who recognize and respond to the shift in consumer shopping behavior. Organizations of all business models and sizes have a lot of work to do to improve their digital customer experience and compete with the likes of Amazon.com, Amazon Business, WholeFoods and wherever else Amazon will seek to disrupt an existing market.
At McFadyen Digital, we believe that the future of commerce lies in the cloud, but recognize that a cloud replatforming effort is not imminently realistic for every organization. Existing OC/ATG operators need ways to extract further revenue out of their substantial investments in the platform and take full advantage of Oracle’s ongoing updates. With that in mind, here’s what we cover in “Maximizing Your Oracle Commerce Investment”:
1) How do you add a Marketplace to your existing Oracle Commerce platform?
2) What is the best way to implement a Testing & Personalization Platform?
3) How to improve Your User Experience on your commerce site?
4) What are the key steps to increase Customer Engagement with Email Marketing Tools?
5) What are the key benefits of adding CPQ (Configure-Price-Quote) Functionality to your commerce site?
6) How to Add User Contributed Content to your commerce site?
7) How to Start Planning for the Cloud?
Click here to download your copy.
We hope that it provides you with some valuable insights and would love to hear what you think in the comments below or drop us a line at firstname.lastname@example.org.