by Stephen George | Jun 17, 2022 | Newsletter
Welcome to the 58th edition of our weekly newsletter. It’s raining roadshows for McFadyen Digital, and our first story covers EnvisionB2B. Premiering on June 8-10, EnvisionB2B is a new in-person conference and exhibition connecting e-commerce professionals and...
by Thiago Cruz | Jun 16, 2022 | Blog Article, Company News, Marketplaces, McFadyen News, Thought Leadership
The recurring theme of the EnvisionB2B show was the consumerization of the B2B buying experience. Grainger CEO DG Macphearson discussed the importance of reducing the amount of time a customer spends seeking the right products, Rob Birse of Kellogg’s spoke about...
