Bay Supply needed a better way to track what was happening across their marketplace. There was too much data, too many spreadsheets, and not enough clarity. With McFadyen’s Marketplace Performance Dashboard, they got a single, easy-to-use tool that makes everything visible—sales trends, seller insights, abandoned carts, and more.
Client
Bay Supply Made Sense of Their Data to Unlock Growth
Website
https://www.baysupply.com/
Company Summary
Bay Supply, part of Bay Fastening Systems, is a major distributor of industrial fasteners like rivets, lockbolts, and tools. Based in New York, they serve customers around the world. Their online platform mixes their own product inventory with items from third-party sellers, creating a growing digital marketplace.
Challenge
Bay Supply was ahead of the curve in getting online—but behind when it came to tracking performance. They had data coming from everywhere: their internal systems, Google Analytics, Amazon Business, and eBay. But there was no simple way to see it all in one place or make sense of it. Most reports lived in spreadsheets, which made it hard to spot trends, help sellers succeed, or plan for growth. Only a third of their sales were happening online, and without a better view of what was working (or not), it was tough to grow.
Solution
McFadyen introduced Bay Supply to its Marketplace Performance Management (MPM) Dashboard—an easy-to-use reporting tool built with Microsoft Power BI. In just six weeks, McFadyen delivered a working prototype using Bay Supply’s existing data. It tracked everything from sales and profit to abandoned carts and returns, all through a clean, interactive dashboard. The tool lets users filter by seller, category, or timeframe—giving the team real-time insight into what’s happening and what to fix.
Business Impact
Now, Bay Supply can finally see the full picture. They’ve connected data from across their systems into one place and can spot patterns, track seller performance, and respond faster to what’s happening in their marketplace. Instead of spending hours pulling reports, they can focus on what the numbers actually mean—and use that insight to grow smarter.
"McFadyen's MPM solution has provided us visibility of full potential of marketplace, it has given us the ability to easily visualize our data, something that can help us automate a lot of the prep and reporting."
Michael Eichinger
COO, Bay Fastening Systems
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