ABB Electrification teamed up with McFadyen to launch eMart—a modern, easy-to-use online marketplace offering over 6,000 products. Built with growth in mind, it’s helping ABB reach more buyers in one of the world’s fastest-growing eCommerce markets.
Client
ABB Built a Platform to Scale
Website
https://global.abb/group/en
Company Summary
ABB Electrification is known for helping businesses run smarter and more sustainably. They operate in over 100 countries, supporting everything from energy efficiency to smarter infrastructure. In markets like India and Brazil, ABB plays a key role in powering progress—both literally and strategically.
Challenge
India’s eCommerce scene is booming, and ABB didn’t want to miss the moment. They needed a better way to sell both their own products and those from third-party partners. The goal? A one-stop digital shop that could handle business and retail customers, grow over time, and make buying electrification products a whole lot easier.
Solution
McFadyen partnered with ABB, Adobe, and Mirakl to build eMart—India’s first electrification-focused marketplace. Built on Magento Commerce and Mirakl, the platform combines clean design with powerful features:
- Detailed product info
- Interactive visuals
- Vendor-managed pricing
At launch, eMart featured over 6,000 ABB products and made it simple for both homeowners and industrial buyers to find what they needed. It’s built to grow, with plenty of room for more sellers and offerings down the line.
Business Impact
eMart launched strong—with thousands of SKUs and a user-friendly buying experience for customers and sellers. More than just a sales channel, it’s a long-term asset that gives ABB room to expand and solidify its leadership in sustainable electrification.
Let’s Build Your
Digital Future—Together
