Zebra Technologies partnered with McFadyen Digital to transform its outdated B2B ordering system—launching a modern ecommerce platform built on Oracle Commerce Cloud and Oracle CPQ, resulting in faster, more efficient digital orders and a dramatic reduction in manual processes.
Client
Zebra Modernized B2B Ordering
Website
https://www.zebra.com/us/en.html
Company Summary
Zebra Technologies is a global leader in marking, tracking, and computer printing technologies. Serving industries like manufacturing, retail, healthcare, and government, Zebra empowers organizations with innovative tools—ranging from barcode scanners and RFID to mobile computers and printers—to streamline workflows and gain real-time operational insights.
Challenge
Zebra was managing over 14,000 customer accounts, each requiring custom catalogs and pricing. Yet most orders were still being placed by fax or phone, creating operational inefficiencies and increasing reliance on sales teams for routine transactions. The legacy ecommerce experience wasn’t scalable—or intuitive—enough to meet Zebra’s global needs.
Solution
Zebra selected McFadyen Digital to lead the redesign of its digital commerce experience. McFadyen delivered:
- A cloud-native B2B ecommerce platform built on Oracle Commerce Cloud (OCC)
- Seamless integration with Oracle CPQ Cloud (BigMachines) to handle complex, configurable products
- A modern, intuitive user interface that simplified self-service ordering for thousands of accounts
- Close collaboration with partners like AccelAlpha to ensure a unified, high-performing solution
The new platform delivered a B2C-like experience for Zebra’s B2B buyers—simplifying orders, reducing friction, and unlocking significant operational efficiencies.
Business Impact
- Drastically reduced reliance on fax and phone orders
- Successfully onboarded 14,000+ customer accounts
- Accelerated order processing and improved customer satisfaction
- Laid the groundwork for scalable, future-focused B2B digital growth
Let’s Build Your
Digital Future—Together
