From Manual Orders to Online Marketplace: How GFI Transformed Foodservice Buying

Gourmet Foods International (GFI) upgraded their ordering process with a new digital platform—making it easier for customers to buy and far more efficient for their team to manage.

Client
Gourmet Foods International (GFI) Transformed Foodservice Buying
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Company Summary

GFI supplies specialty foods to restaurants, hotels, retailers, and cruise lines nationwide. With 6,000 brands and 10 distribution centers, its operations were growing fast, but its ordering process was stuck in the past.

Challenge

GFI’s ordering process leaned heavily on manual steps and sales team support, and once an order was placed, customers were often left in the dark. Their systems just weren’t built to grow with them—or plug into new tools.

Solution

We started by understanding how GFI’s customers really wanted to buy—then rebuilt their experience around that. GFI’s new site, built on Adobe Commerce Cloud and integrated with their Oracle ERP, is packed with flexible features like shared catalogs and automated workflows to support future marketplace growth.

Business Impact

GFI’s customers can now place and track orders in just a few clicks—and GFI’s team can focus on growing the business, not managing manual processes.

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Natalie Scott
Data Governance & Business Process Manager, Gourmet Foods International

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