McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


THE McFadyen Digital is powering the platform revolution, one marketplace at a time. Our customers are top brands and B2B organizations looking to take the next step in their digital commerce journey. We provide strategic, technical, tactical, and operational expertise to evolve their online buying experience in a meaningful, scalable way. MARKETPLACE
Manage key metrics. Gain actionable insights.
Sell the right products. To the right buyers.
From the right sellers. At the right time.
Marketplace Performance Management Dashboard by McFadyen Digital LEARN MORE >
FOR Q4 2021
Expanded evaluation of the top 7 marketplace development platforms... Learn More
Slide MARKETPLACE BEST PRACTICES A new book about transforming commerce in the platform economy with the online marketplace model AVAILABLE NOW! Teamwork background McFadyen Digital
and commercetools
Announce Partnership
Leading global digital commerce agency joins force with top micro-services-based commerce platform. commercetools logo Learn More
The Marketplace Maturity Model SM (MMM) is an industry-first model for Ecommerce operators to providing a reliable guide for implementing or iterating an online marketplace. AVAILABLE NOW!

The trusted partner for your marketplace journey.

Online Marketplace Enablement

Digital commerce is evolving into a platform-based approach leveraging the marketplace model. We help our clients succeed throughout the entire development cycle through strategic market evaluation and building a business case, to the build phase and launch, then continuing the scalable maturation and iteration process.

Enterprise Ecommerce Enablement

Ecommerce has been rapidly evolving from legacy monolithic platforms, to API-first commerce suites, and now to a composable commerce approach based on cloud-based microservices that offer headless front-end flexibility. We help our clients take a strategic approach to these key technologies, ensuring a world-class buying experience.

Who We Are

McFadyen Digital is the leading global agency for ecommerce marketplace strategy, implementation, and performance management. Supporting the complete marketplace operator journey, we take a collaborative approach to composable digital marketplace technology, strategy, architecture, and integrations, working with leading enterprises to ensure their customers are delighted by scalable and profitable shopping experiences.

As a truly global firm with active clients spanning five continents, we offer the competitive advantages of rapid deployment, world-class quality, and reduced costs. Global collaboration is ingrained into our culture, so we know how to make this flexible delivery model result in value for our clients and partners.

The Ecommerce & Marketplace Blog

  • Introduction The inaugural edition of the NTWK Summit 2022 was held in Barcelona on the 5th and 6th of May 2022. To understand the objective of this event, we must understand the story of NTWK. In their own words, “The...

  • Introduction B2B Online is the world’s leading eCommerce & digital marketing conference for manufacturers & distributors. It is an event targeted at B2B leaders from across the industry where they share the most disruptive digital, eCommerce, a

  • Introduction VTEX Day took place in Sau Polo on April 12th & 13th. Now into its 10th year VTEX Day has become biggest technology, innovation, and retail event in Latin America, and undoubtedly one of the biggest in the world....

The Ecommerce & Marketplace Newsletter

  • We kick off this week’s edition with a story from Forbes on Niche Marketplaces. Also called vertical marketplaces, they are the way forward. The key lesson for entrepreneurs going up against the might of Walmart and Amazon is to think...

  • This week we start with a Forbes article about how to expand and move to sell through marketplaces; it has some great suggestions, considerations, and warnings to get you started on your marketplace journey. The bottom line is that most...

  • We kick off this week’s edition with a download of VTEX Day 2022, the biggest technology, innovation, and retail event in Latin America. Tom McFadyen was a keynote speaker at this mega-event. His session titled “Own The Disruption – How...