by Tom Gaydos | Nov 21, 2024 | Blog Article, Digital Commerce, Digital Transformation
Exploring essential strategies for delivering a personalized B2B ecommerce experience, covering technologies, testing, and data-driven approaches to meet evolving buyer expectations. Personalization in B2B ecommerce has moved from being a nice-to-have feature to an...
by Tom Gaydos | Nov 13, 2024 | Blog Article, Digital Commerce, Digital Transformation, Marketplaces, Thought Leadership
Exploring procurement strategies and if traditional and co-operative franchise models benefit from marketplaces The restaurant industry is a highly competitive space, and the operational model that franchisees adopt can make a significant difference in the success of...
by Tom Gaydos | Oct 29, 2024 | Blog Article, Digital Commerce, Digital Transformation, Marketplaces, Thought Leadership
Discover how operating a closed marketplace can revolutionize franchise procurement with multi-sided cost savings, efficiencies, and flexibility The best franchisors understand the impact an efficient procurement process can have. It can literally make or break a...
by Tom Gaydos | Oct 25, 2024 | Blog Article, Digital Commerce, Digital Transformation
How traditional wholesaler distributors can leverage unique advantages while rapidly transforming their digital commerce capabilities to combat the rising threat of online-only pure play distributors. The Growing Landscape of Wholesale Distribution The wholesale...
by Tom Gaydos | Sep 18, 2024 | Blog Article, Company News, Digital Transformation
McFadyen Digital surveyed over 300 franchise executives to learn how centralized procurement platforms are transforming franchise operations, from reducing costs to driving growth. Modern franchise-based businesses are constantly looking for ways to streamline...
by Thiago Cruz | Aug 26, 2024 | Blog Article, Company News, Digital Transformation
McFadyen Digital offers almost thirty years of strategic and technology expertise to help BigCommerce’s fast-growing B2B brands to modernize and scale their digital commerce capabilities Vienna, VA – August 26, 2024 — McFadyen Digital, a leading B2B ecommerce...
by Thiago Cruz | Aug 15, 2024 | Blog Article DACH
Während sich die B2B-Landschaft weltweit weiterentwickelt, erlebt die DACH-Region (Deutschland, Österreich und Schweiz) ihre eigene, einzigartige Transformation. Dieser Wandel, angetrieben durch den zunehmenden Einfluss von Millennials und Generation Z in...
by Sandro Batista | Aug 14, 2024 | Newsletter
In the past month, the ecommerce landscape has been buzzing with several high-profile developments, particularly the partnership between Amazon and TikTok. This collaboration allows TikTok users to purchase products directly from Amazon without leaving the TikTok app,...
by Thiago Cruz | Aug 13, 2024 | Blog Article, Company News, Digital Transformation
Leading digital commerce firm recognized for second consecutive year as one of America’s fastest growing private companies VIENNA, Va., August 13th, 2024 (Newswire.com) – McFadyen Digital, the leading B2B ecommerce consultancy, proudly announces its inclusion in the...
by Thiago Cruz | Aug 8, 2024 | Blog Article, Digital Commerce, Digital Transformation, Thought Leadership
The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and...
