Motherly is a lifestyle brand that informs and inspires new mothers through the journey that is motherhood. Offering expert ideas, mom-to-mom inspiration, and a supportive community, Motherly provides week-by-week guides to help expecting mothers know what to expect.
Seeking to augment the site’s valuable content, the Motherly team sought to offer useful products that matched their values and mission of helping mothers and was looking to third-parties to offer and fulfill the products.
Motherly engaged McFadyen Digital to offer guidance and implementation services integrating the Mirakl marketplace platform with the Shopify Plus ecommerce platform. The resulting marketplace offers convenience for the brand’s customers, an additional sales channel for the sellers, and both profit and brand alignment for Motherly. These products are available in the Motherly online store and are opportunistically promoted and referenced within the educational and narrative content, making for a seamless user experience.
Learn more at shop.mother.ly.