In 2020, when the pandemic hit the world and went into a state of lockdown, the LGBTQ+ community faced significant hurdles to keep their businesses running. Moreover, with the growing hostile political climate, things were getting worse. There was a felt need from the LGBTQ+ community for a safe place to reach their markets and sell their products at the right price. That is how the idea of “Proudly” was born.
McFadyen Digital helped Proudly build first of its kind marketplace focussed on the LGBTQ+ community, using Adobe Commerce (ecommerce frontend) & Mirakl (marketplace platform). The marketplace provides a platform for LGBTQ+ and allied service providers to connect with their clients.