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The Thoughtfull.co Marketplace by Indigo

Canadian Book Giant Indigo Gets Thoughtfull with Guided-Selling Marketplace


BackgroundThoughtfull by Indigo Screen Shots

Leading Canadian bookseller Indigo sought to provide their customers with a unique way to select gifts for those they care about. Traditional ecommerce certainly has its place, but many of their customers were struggling with the right gifts to buy for that special someone.


The Thoughfull.co Marketplace was created to provide a guided-gifting platform, offering unique gifts that givers may not otherwise discover on their own. Customers answers questions about the recipient and is presented with gift and experience suggestions, offered by a multitude of third-party sellers. The result is a unique shopping experience and a fantastic user experience. The Thoughtfull marketplace not only offers physical items,  but also location-based experiences, connecting local small businesses with Indigo’s large customer base.

Built upon the Shopify Plus ecommerce platform with WebKul handling the marketplace functionality, the Thoughtfull marketplace is a scalable platform connecting buyers and sellers in an innovative way.

To learn more, visit thoughtfull.co.

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