ABB Electrification sought to gain a competitive advantage in India, one of the fastest growing ecommerce markets in the world by creating a new marketplace where ABB products could be sold to both consumers and businesses alongside items from other sellers. With an extensive catalog of electronics components applicable to both industrial and hobbyist use, such a marketplace would have broad appeal.
McFadyen’s certified marketplace experts worked closely with the ABB, Mirakl, and Adobe teams to create a fast and intuitive site that meets the needs of ABB, their sellers, and buyers. With Magento Commerce and Mirakl tightly integrated and forming the core of the eMart commerce platform, expansion and scale are welcomed and assumed.
At launch, eMart offered more than 6,000 ABB Electrification products for home and industrial buyers. This first-of-its-kind commerce site provides a dynamic model enabling sellers to set their own product pricing, offering the buyers both better selection and better deals. The well curated shopping experience also allows buyers to access technical specifications and interactive product images for each item. With expansions on the horizon, both near-and-long-term, this marketplace will continue to grow.
For more information, vist shop.in.abb.com.