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Episode 9

Deutsche Telekom's Commitment to Climate Neutrality by 2040

Welcome to the next episode of Platform Disco! Today, our guest is Melanie Kubin-Hardewig, Vice President of Group Corporate Responsibility at Deutsche Telekom.

WHAT IS THE EPISODE ABOUT?
Melanie shares her transition from law to finance roles and her passion for driving environmental strategies within the organization. Deutsche Telekom has a long history of climate targets and is committed to achieving climate neutrality by 2040. They have developed a transition plan that focuses on reducing emissions in their own operations and throughout their value chain.

We also discuss the role of associations like GSMA in driving marketplace operations and collaborative efforts within the industry. Melanie explains how important it is to team up with competitors to tackle environmental and financial issues when setting up marketplaces.. Network sustainability challenges, circular economy principles, and the potential of second-life batteries and recycling to meet energy demands are explored as significant trends in the industry.

Finally we talk about the role of digitization and innovation in balancing energy consumption and enabling greener practices. Leveraging AI and modern technologies to lower energy demands, reduce waste, and enhance energy efficiency are seen as crucial steps. Standardized metrics and industry-wide cooperation are deemed essential for driving continuous improvement in environmental impact. Personal and business success goals focus on achieving greater circularity in device management and fostering a culture of sustainability across all business functions.

Episode also available on SimpleCast

Meet the Hosts

Alex Pesjak

Alex is a seasoned platform professional who is passionate about creating value in ecosystems and platforms. With a deep understanding of strategy, transformation, and innovation, he is driven by the vision of a thriving Ecosystem Economy across Europe and beyond. Pesjak specializes in aligning purpose, ambition, and circularity to create strategic frameworks that drive success. He is skilled in transforming legacy businesses while simultaneously leading ecosystems through agile and dual operating models.

Alex has a 20 year Brand and Innovation Background in Coca-Cola and Kraft Foods while working as a consultant for the last 11 years in the fields above. With a passion for creating value for all stakeholders, he is dedicated to driving the transformation to networked business models and organizations. Alex currently serves as McFadyen Digital’s VP, Europe as a leader in their Strategic Advisory practice.

David Detjen

David is a digital commerce professional with expertise on the operator and partner sides of the equation in a variety of roles. This experience, both operating a platform in the form of an online marketplace, and serving in more of a consultative role, provides David with a unique perspective, able to “walk in the shoes” of far more than most while providing solutions.

Prior to joining McFadyen Digital, David honed his skills at the likes of Siemans Digital Logistics, Avatis Medical, Mindcurv, and Ecellerate, helping clients to transform their digital commerce capabilities. With McFadyen Digital, David continues this work leveraging the advantages of composable MACH approach to technology while utilizing the latest platform business models to provide scalable growth to his clients.

Peter Evans

Before becoming the Chief Strategy Officer at McFadyen Digital, Peter Evans was a Managing Partner at the Platform Strategy Institute, a consultancy dedicated to management strategy and application of platform business models across a wide range of sectors. Dr. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization.

Peter received his master’s degree and Ph.D. degree from the Massachusetts Institute of Technology and is a lifetime member of the Council on Foreign Relations and an International Academy of Management Fellow. He is also the co-chair of the MIT Platform Strategy Summit and the Founder of MusicTech Connect in Atlanta.

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