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Episode 8

Enabling Partnerships: Siemens' Approach to Marketplace Dynamics

Welcome to the next episode of Platform Disco! Today, our guest is Linda Krumbholz, SVP Siemens Xcelerator Ecosystem & Marketplace at Siemens.

WHAT IS THE EPISODE ABOUT?
We talk about Siemens’ transformation towards a software-led company and their emphasis on creating solutions for customers. Linda explains the Siemens Xcelerator as an open business platform with three pillars: portfolio, ecosystem, and marketplace, aiming to facilitate digital and sustainable transformations.

We also delve into the Siemens marketplace, which combines hardware, software, and digital services, offering a unique B2B environment. Linda explains the distinction between Siemens partners and independent marketplace sellers, emphasizing the importance of enabling various partners to contribute effectively to the platform. The goal is to streamline the onboarding process, creating value for all participants while focusing on specific industries for faster scalability.

Finally, we talk about the top-down support from Siemens’ senior management, led by CEO Roland Bush, who champions the Xcelerator as a core strategy. Linda reflects on the challenges and benefits of this approach, highlighting the pressure to align internal efforts with the strategic vision. She emphasizes the importance of learning from competitors and fostering a culture of collaboration rather than direct competition.

Episode also available on SimpleCast

Meet the Hosts

Alex Pesjak

Alex is a seasoned platform professional who is passionate about creating value in ecosystems and platforms. With a deep understanding of strategy, transformation, and innovation, he is driven by the vision of a thriving Ecosystem Economy across Europe and beyond. Pesjak specializes in aligning purpose, ambition, and circularity to create strategic frameworks that drive success. He is skilled in transforming legacy businesses while simultaneously leading ecosystems through agile and dual operating models.

Alex has a 20 year Brand and Innovation Background in Coca-Cola and Kraft Foods while working as a consultant for the last 11 years in the fields above. With a passion for creating value for all stakeholders, he is dedicated to driving the transformation to networked business models and organizations. Alex currently serves as McFadyen Digital’s VP, Europe as a leader in their Strategic Advisory practice.

David Detjen

David is a digital commerce professional with expertise on the operator and partner sides of the equation in a variety of roles. This experience, both operating a platform in the form of an online marketplace, and serving in more of a consultative role, provides David with a unique perspective, able to “walk in the shoes” of far more than most while providing solutions.

Prior to joining McFadyen Digital, David honed his skills at the likes of Siemans Digital Logistics, Avatis Medical, Mindcurv, and Ecellerate, helping clients to transform their digital commerce capabilities. With McFadyen Digital, David continues this work leveraging the advantages of composable MACH approach to technology while utilizing the latest platform business models to provide scalable growth to his clients.

Peter Evans

Before becoming the Chief Strategy Officer at McFadyen Digital, Peter Evans was a Managing Partner at the Platform Strategy Institute, a consultancy dedicated to management strategy and application of platform business models across a wide range of sectors. Dr. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization.

Peter received his master’s degree and Ph.D. degree from the Massachusetts Institute of Technology and is a lifetime member of the Council on Foreign Relations and an International Academy of Management Fellow. He is also the co-chair of the MIT Platform Strategy Summit and the Founder of MusicTech Connect in Atlanta.

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