McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


Episode 4

Von der Idee zum Marktplatz: Digitale Transformation bei der Schäfer Shop Group

Zu Beginn der Episode spricht Joachim über die Geschichte des Unternehmens, seine Position im Markt und seine Herangehensweise an Digitalisierung und New Work.

Außerdem sprechen wir über die Herausforderungen und Erfahrungen bei der Einführung von Omni-Channel-Strategien sowie der digitalen Transformation bei der Schäfer Shop Group. Joachim erklärt uns, warum sie einen ganzheitlichen Ansatz verfolgen, der auch Support und Informationen einschließt, um den Kunden eine umfassende Lösung anzubieten.

Wir sprechen ebenfalls über die Entwicklung und Umsetzung eines Marktplatzes innerhalb der Schäfer Shop Group. Joachim erklärt uns, warum die Einführung eines Marktplatzes kontinuierliche Anpassungen erfordert und eine ganzheitliche sowie kundenorientierte Herangehensweise voraussetzt.

Zum Abschluss erfahren wir, warum der Austausch mit externen Partnern, die Validierung von Ideen durch Kundenfeedback und die Bereitschaft zur kontinuierlichen Weiterentwicklung Schlüsselfaktoren für den Erfolg sind.

Episode also available on SimpleCast

Meet the Hosts

Alex Pesjak

Alex is a seasoned platform professional who is passionate about creating value in ecosystems and platforms. With a deep understanding of strategy, transformation, and innovation, he is driven by the vision of a thriving Ecosystem Economy across Europe and beyond. Pesjak specializes in aligning purpose, ambition, and circularity to create strategic frameworks that drive success. He is skilled in transforming legacy businesses while simultaneously leading ecosystems through agile and dual operating models.

Alex has a 20 year Brand and Innovation Background in Coca-Cola and Kraft Foods while working as a consultant for the last 11 years in the fields above. With a passion for creating value for all stakeholders, he is dedicated to driving the transformation to networked business models and organizations. Alex currently serves as McFadyen Digital’s VP, Europe as a leader in their Strategic Advisory practice.

David Detjen

David is a digital professional with over 15 years in e-commerce as well as on the operator and partner sides of the equation in a variety of roles. This experience, both operating a platform in the form of an online marketplace, and serving in more of a consultative role, provides David with a unique perspective, able to “walk in the shoes” of far more than most while providing solutions.

Prior to joining McFadyen Digital, David honed his skills at the likes of Siemens, Arvatis, Mindcurv (Accenture Song), and Eccelerate, helping clients to transform their digital commerce capabilities. With McFadyen Digital, David continues this work leveraging the advantages of composable MACH approach to technology while utilizing the latest platform business models to provide scalable growth to his clients.

Peter Evans

Before becoming the Chief Strategy Officer at McFadyen Digital, Peter Evans was a Managing Partner at the Platform Strategy Institute, a consultancy dedicated to management strategy and application of platform business models across a wide range of sectors. Dr. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization.

Peter received his master’s degree and Ph.D. degree from the Massachusetts Institute of Technology and is a lifetime member of the Council on Foreign Relations and an International Academy of Management Fellow. He is also the co-chair of the MIT Platform Strategy Summit and the Founder of MusicTech Connect in Atlanta.

Nominate a Guest for Platform Disco!

If you or someone you know are leaders in the platform space with a story to tell, please complete one of the forms below to be considered as a guest for the Platform Disco podcast. With a distribution system that includes organic and paid social media, search ads, email lists, and newsletter lists, we have a large potential audience and a rapidly-growing number of audio subscribers on Spotify, Amazon Music, Apple Music, IHeartRadio, SiriusXM, and more. The video version of the podcast is also syndicated via LinkedIn, Facebook, YouTube, and other social outlets. 

Nominate Another Person as a Guest

Nominate Myself as a Guest

Contact to Listing Owner

Captcha Code